Online Marketing News

Willkommen im Online Marketing News-Bereich von onlineKarma, deiner Informationsquelle für die neuesten Entwicklungen in der dynamischen Welt des digitalen Marketings. In Zeiten rasanter Veränderungen ist es entscheidend, stets auf dem neuesten Stand zu bleiben, um erfolgreich zu sein. Die Landschaft von Social Media, Google und dem Internet im Allgemeinen ist ständig in Bewegung und entwickelt sich rasant.

Hier bei onlineKarma stellen wir dir die aktuellsten Online Marketing News zu einer Vielzahl von Themen zur Verfügung, damit du immer informiert bist. Darüber hinaus nutzen wir diese aktuellen Informationen, um wertvolle Tipps und Tricks für dein Unternehmen zu entwickeln, die dir helfen, deine Online-Präsenz zu optimieren und zu wachsen.

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TikTok usage in Switzerland in 2025

Who are the TikTok users in Switzerland?

Instagram usage figures for Switzerland in 2025

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

LinkedIn statistics & usage in Switzerland in 2025

LinkedIn now has 5.3 million active users. LinkedIn continues to grow. Most users are between 28 and 35 years old.

Facebook usage in Switzerland in 2025

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Occasion-based marketing: 11 important occasions in Q4 🤩

Q4 marketing highlights: from Halloween to New Year's Eve. Here you'll find all the events you shouldn't miss!

9 tips for building a strong home page

Ranking with GPT: SEO for AI – 9 smart tips for 2025

Forget everything you knew about SEO. Because in the new world of search, new rules apply. The major search engines, from Google to ChatGPT, no longer think in terms of links and keywords. They think in terms of answers.

Twitter advertising: 7 reasons why companies are NO LONGER advertising on X (formerly Twitter)

In less than a month, Twitter has lost more than half of its 100 most important advertising customers. These include brands such as Coca-Cola, Chanel, and Nestlé. But why is that?

Finding a Google Ads Agency: Tips for Choosing the Right Agency

To keep up with the competition on Google, you need optimal Google Ads campaigns. But choosing the right Google Ads agency can be a challenge...

What are KPIs in marketing?

KPIs (key performance indicators) are measurable values that show you whether you are achieving your marketing goals.

Swiss nDSG vs. EU GDPR

Find out how the new Swiss Data Protection Act, which comes into force on September 1, 2023, compares to the EU General Data Protection Regulation in our comparison of the nDSG and GDPR. We cover 11 key differences, from sanctions and reporting obligations to data protection representation and profiling.

Online security and cybersecurity: 17 important tips

What is the easiest way to protect your website and your personal data on the web? We have compiled 10 useful tips for greater security on the web.

Limitations of web tracking

Despite advanced analytics tools, some website traffic often remains invisible. Learn the nine most common reasons for tracking limitations.

Does planting trees not help? Reforestation is actually very beneficial for climate protection.

Sustainable climate protection or greenwashing for your own conscience? What to consider when offsetting carbon emissions through reforestation. Read now.

Old Google Analytics is getting a makeover: Google Analytics 4 (GA4)

Advantages of the new Google Analytics 4 and why you should install it. Learn more now.

Increase social media reach: Make effective use of interactions with posts

Regular interactions on social media strengthen your brand image, increase visibility, and build an engaged community. This article offers a concise guide to Instagram, Facebook, and TikTok to help you maximize your reach.

TikTok usage in Switzerland | 2024

Who are the TikTok users in Switzerland?

LinkedIn statistics & usage in Switzerland 2024

LinkedIn now has 3.9 million active users. LinkedIn continues to grow. Most users are between 25 and 34 years old.

The most important review platforms in 2024

Discover the power of positive reviews on platforms such as Google and Kununu. Which strategies are effective? How do customer reviews really influence purchasing decisions? Find out and strengthen your online reputation!

Facebook usage in Switzerland | 2024

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Instagram usage figures for Switzerland in 2024

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

The 7 most exciting social media trends for 2024

More and more companies and individuals are turning to social media to share their messages and content with their followers and customers. That's why it's important to stay up to date with the latest trends and developments in social media.

New on LinkedIn: Companies now have a messaging feature

LinkedIn has launched a new feature: companies can now receive messages and send replies. The new feature allows users to contact companies directly!

Backlinks & link building? Definition, insider tips, and SEO tricks

What are backlinks? How do you go about link building? 7 tricks and insider tips for successful link building and SEO to increase visits to your website.

Künstliche Intelligenz wie ChatGPT für KMUs🧠

Alles zum Start mit KI: Nutze die Vorteile von ChatGPT für dein Unternehmen und steigere deinen Umsatz!

Instagram usage figures for Switzerland in 2023

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

LinkedIn statistics & usage in Switzerland 2023

LinkedIn now has 3.9 million active users. LinkedIn continues to grow. Most users are between 25 and 34 years old.

Facebook usage in Switzerland | 2023

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Checklist: 7 steps to the new Swiss Data Protection Act

Take this opportunity to find out about the new Swiss Data Protection Act, which will come into force on September 1, 2023. We highlight the most important changes and help you prepare smoothly and easily with our checklist.

TikTok usage in Switzerland | 2023

Who are the TikTok users in Switzerland?

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