Age | Gender | Reach | User Comparison
Currently, 4.1 million users in Switzerland use Instagram.
The online marketing agency onlineKarma presents the current Instagram user figures for Switzerland as of November 2025, detailing age, gender, and reach.
When using this information, please cite 'Source onlineKarma 2025'. If you use these figures for your work, we would appreciate it if you could send us the link or PDF briefly to info@onlinekarma.ch.
Instagram Age Statistics Switzerland
(November 2025)
Since 2024, the total number of Instagram users in Switzerland has remained constant at approximately 3.9 million. In 2025, the platform is now recording a significant increase again for the first time, reaching 4.1 million users.
The age groups between 25 and 34 still represent the largest share, accounting for about one-third of all Instagram users.
Comparison to Previous Years
Age and Genders on Instagram
(November 2025)
An analysis by gender and age shows that female users continue to outnumber male users in most age groups. However, for the first time, the proportion of men now predominates in the 25–34 and 35–44 age groups, marking an increase compared to the previous year. Statistical data for non-binary individuals is not available.
Gender Distribution on Instagram
Across Switzerland, Instagram has 51.2% female users and 48.8% male users. Statistical data for non-binary individuals is not available.
Reach on Instagram
(November 2025)
Currently, approximately 4.1 million people in Switzerland use Instagram monthly. This figure is slightly higher than in August 2024 (3.9 million) and also above the August 2023 value (4.0 million). In November 2022, it was 3.8 million. Thus, user numbers have remained consistently high for several years, with slight fluctuations.
User Comparison 2022–2025
Currently, approximately 4.1 million people in Switzerland use Instagram monthly. This figure is slightly higher than in August 2024 (3.9 million) and also above the August 2023 value (4.0 million). In November 2022, it was 3.8 million. Thus, user numbers have remained consistently high for several years, with slight fluctuations.
Swiss Instagram Statistics Survey
The analysis was conducted by onlineKarma (further use of data is only permitted with source attribution) and is based on official figures from Meta. No guarantee is made regarding the accuracy of the information. Legal recourse is excluded.
The user figures were defined as follows:
“This figure is an estimate of the number of people who have seen advertisements in Meta apps and services in the past 30 days.
This figure is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or censuses.”
Archive
Instagram Users Switzerland | August 2024
When using this information, please cite “Source onlineKarma 2023”.
Instagram had a total of 3.9 million active users.
Approximately 2 million women and 1.9 million men could be reached on Instagram.
Instagram Users Switzerland | August 2023
When using this information, please cite “Source onlineKarma 2023”.
Instagram had a total of 4 million active users.
Approximately 2 million women and 1.8 million men could be reached on Instagram.
In Switzerland, 2.3 million people could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.3 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users Switzerland | November 2022
When using this information, please cite “Source onlineKarma 2022”.
Instagram had a total of 3.8 million active users.
Approximately 1.85 million women and 1.87 million men could be reached on Instagram.
2.6 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.4 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users Switzerland | April 2021
When using this information, please cite “Source onlineKarma 2021”.
Instagram had a total of 3.8 million active users.
Approximately 1.9 million women and 1.8 million men could be reached on Instagram.
2.5 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.5 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users Switzerland | March 2020
When using this information, please cite “Source onlineKarma 2020”.
Instagram had a total of 2.7 million active users.
Approximately 1.3 million women and 1.3 million men could be reached on Instagram.
1.8 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.2 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
What is Instagram?
Instagram is one of the most important social media channels worldwide and belongs to Facebook.
Users can filter and share photos, videos, and stories using the Instagram mobile app.
Instagram Marketing
With effective social media marketing campaigns, you can reach your target audience on Instagram. Since 2009, the experienced team at onlineKarma has been offering effective solutions. Contact us; we would be happy to assist you.
Social Media Statistics Switzerland
As a social media agency, we regularly compile the most important social media statistics for Switzerland. Here's an overview:
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