Age | Gender | Reach | User comparison
Currently, 4.1 million users in Switzerland use Instagram.
The online marketing agency onlineKarma presents the current Instagram user figures for Switzerland as of November 2025 in terms of age, gender, and reach.
When using this information, please cite "Source: onlineKarma 2025. "If you use the figures in your work, we would appreciate it if you could send us the link or PDF to info@onlinekarma.ch.
Age statistics for Instagram Switzerland
(November 2025)
Since 2024, the total number of Instagram users in Switzerland has remained steady at around 3.9 million. In 2025, the platform is now seeing a significant increase again for the first time, to 4.1 million users.
The 25 to 34 age group continues to be the most represented, accounting for around one-third of all Instagram users.
Comparison with previous years
Age and gender on Instagram
(November 2025)
An analysis by gender and age shows that female users continue to outnumber male users in most age groups. However, men now outnumber women in the 25–34 and 35–44 age groups, representing an increase compared to the previous year. Statistical data on non-binary individuals is not available.
Gender distribution on Instagram
Across Switzerland, 51.2% of active Instagram users are female and 48.8% are male. No statistics are available for non-binary individuals.
Reach on Instagram
(November 2025)
In Switzerland, around 4.1 million people currently use Instagram every month. This figure is slightly higher than in August 2024 (3.9 million) and also above the figure for August 2023 (4.0 million). In November 2022, it stood at 3.8 million. User numbers have thus remained at a consistently high level for several years, with slight fluctuations.
User comparison 2022–2025
In Switzerland, around 4.1 million people currently use Instagram every month. This figure is slightly higher than in August 2024 (3.9 million) and also above the figure for August 2023 (4.0 million). In November 2022, it stood at 3.8 million. User numbers have thus remained at a consistently high level for several years, with slight fluctuations.
Survey of Instagram statistics in Switzerland
The analysis was carried out by onlineKarma (further use of the data is only permitted with reference to the source) and is based on official figures from Meta. No guarantee is given for the accuracy of the information. Legal recourse is excluded.
The user numbers were defined as follows:
"This number is an estimate of the number of people who have seen ads in Meta apps and services in the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data."
Archive
Instagram users in Switzerland | August 2024
When using this information, please cite "Source onlineKarma 2023."
Instagram had a total of 3.9 million active users.
Approximately 2 million women and approximately 1.9 million men could be reached on Instagram.
Instagram users in Switzerland | August 2023
When using this information, please cite "Source onlineKarma 2023."
Instagram had a total of 4 million active users.
Approximately 2 million women and approximately 1.8 million men could be reached on Instagram.
2.3 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
1.3 million people in Switzerland could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram users in Switzerland | November 2022
When using this information, please cite "Source onlineKarma 2022."
Instagram had a total of 3.8 million active users.
Approximately 1.85 million women and approximately 1.87 million men could be reached on Instagram.
2.6 million people in Switzerland could be reached via iOS devices (iPads, iPhones, and iPods) on Instagram.
1.4 million people in Switzerland could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram users in Switzerland | April 2021
When using this information, please cite "Source onlineKarma 2021."
Instagram had a total of 3.8 million active users.
Approximately 1.9 million women and approximately 1.8 million men could be reached on Instagram.
2.5 million people in Switzerland could be reached via iOS devices (iPads, iPhones, and iPods) on Instagram.
1.5 million people in Switzerland could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram users in Switzerland | March 2020
When using this information, please cite "Source onlineKarma 2020."
Instagram had a total of 2.7 million active users.
Approximately 1.3 million women and approximately 1.3 million men could be reached on Instagram.
1.8 million people in Switzerland could be reached via iOS devices (iPads, iPhones, and iPods) on Instagram.
1.2 million people in Switzerland could be reached on Instagram via Android devices (Android smartphones and Android tablets).
What is Instagram?
Instagram is one of the most important social media channels worldwide and belongs to Facebook.
Using the Instagram mobile app, users can filter and share photos, videos, and stories.
Instagram marketing
With effective social media marketing campaigns, you can reach your target audience on Instagram. Since 2009, the experienced staff at onlineKarma have been offering effective solutions. Contact us, we will be happy to assist you.
Social media statistics Switzerland
As a social media agency, we regularly summarize the most important social media statistics for Switzerland. Here is an overview:
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