Age | Language | Gender | Reach
Currently, 5.6 million users in Switzerland utilize the Meta network. This includes Facebook, Instagram, Threads, Messenger, and the Audience Network.
The online marketing agency onlineKarma presents the current Facebook user numbers for Switzerland as of November 2025, detailing age, language, gender, and reach.
The analysis was conducted by onlineKarma (data can be reused with prior agreement and proper attribution) and is based on official figures from Meta.
Facebook Switzerland Age Statistics
(November 2025)
A total of 2.5 million people use Facebook in Switzerland. To optimally reach their target audience with Facebook Marketing, it's important to know their age. All age groups can be reached on Facebook.
On Facebook, the largest age group is 35 to 44-year-olds, with 674,900 active users. Following them are 25 to 34-year-olds with 553,100 users, and then 45 to 54-year-olds with 546,100 active users.
Comparison Aug. 2019/March 2020/Apr. 2021/Dec. 2022/Aug. 2023/Jan. 2024/Nov. 2025 (Users in thousands)
Language on Facebook
(November 2025)
Most Facebook users in Switzerland set their profile language to German.
One third of users access their account in French.
Genders on Facebook
(November 2025)
The proportion of Swiss users is 50% female and 50% male. Statistical data for non-binary individuals is not available.
Reach via Facebook
(November 2025)
Currently, Facebook has a total of 2.5 million active users in Switzerland. 92.5% of these users can be reached via mobile devices.
Reach via Meta Audience Network
According to its own statements, the Meta Audience Network has developed into “one of the world's largest networks for advertisements.”
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google also compete in this market.
The Publisher Network includes thousands of URLs and mobile apps where Audience Network ads can be displayed. Here you can download the Meta Publisher List with all URLs.
This allows additional people in Switzerland to be reached who are not already reachable via the Facebook app.
What is Facebook?
A social network where virtual profiles can be created for private or business users.
Every user can communicate and connect with other users through their profile.
Facebook Statistics Switzerland
The analysis was conducted by onlineKarma (please cite source) and is based on official figures from Meta. No guarantee is made for the accuracy of the information. Legal recourse is excluded.
The figures are defined as follows:
“This figure is an estimate of the number of people who have seen advertisements in Meta apps and services over the past 30 days.
This figure is not a prediction of how many people will see your ad, and it may change over time. It does not account for population estimates or censuses.”
Archive
Facebook Users Switzerland | 2024
When using this information, please cite “Source onlineKarma 2024”.
Facebook had a total of 2.7 million active users.
Approximately 1.3 million women and 1.3 million men could be reached on Facebook.
Facebook Users Switzerland | 2023
When using this information, please cite “Source onlineKarma 2023”.
Facebook had a total of 3.5 million active users.
Approx. 1.7 million women and approx. 1.7 million men could be reached on Facebook.
2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2022
When using this information, please cite “Source onlineKarma 2022”.
Facebook had a total of 3.3 million active users.
Approximately 1.7 million women and 1.6 million men could be reached on Facebook.
1.9 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.5 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2021
When using this information, please cite “Source onlineKarma 2021”.
Facebook had a total of 3.5 million active users.
Approximately 1.8 million women and 1.7 million men could be reached on Facebook.
2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2020
When using this information, please cite “Source onlineKarma 2020”.
Facebook had a total of 3.4 million active users.
Approx. 1.7 million women and approx. 1.7 million men could be reached on Facebook.
1.9 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.7 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Marketing
With effective Social Media Marketing campaigns, you can reach your target audience on Facebook.
Since 2009, the experienced team at onlineKarma has been offering effective solutions. Contact us; we would be happy to assist you.
Social Media Statistics Switzerland
As a social media agency, we regularly compile the most important social media statistics for Switzerland. Here's an overview:
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