Swiss agency for email marketing
Email marketing is dead? Long live email marketing!
Email marketing remains one of the most cost-effective and efficient measures in online marketing. But where can I obtain sufficient addresses? How can I design an optimal newsletter? And what is email marketing automation all about?
As a renowned online marketing agency, we advise and support you in all phases of email marketing along the customer journey.
Successful emails with onlineKarma
Over 80% of all advertisers use newsletter marketing. We want to increase your sales cost-effectively. We strive for a better conversion rate with a growing address base. Here's how:
Strategy and concept
What is your target audience? Which tool do you want to use? How do we measure success? We cover all areas of email marketing with our customers. This includes both strategic consulting and suggestions for implementation in your specific cases.
Development and implementation
Your emails should have a personalized and responsive design, and the template should fit your strategy. We work with you to create campaigns for newsletters and marketing automation with a clear focus on your goals. And we implement tracking for reporting and optimization.
Optimization and reporting
The most important key performance indicators are analyzed in detail. We then use this information to identify the most efficient and appropriate optimizations and discuss the next steps with you. Regular reporting ensures that you always have a complete overview.
Official Mailchimp Partner Agency
As an official Mailchimp partner agency and pilot partner of Sendinblue, we provide you with expert and professional advice and support in setting up your account, acquiring new email leads, sending appealing newsletters, and much more.
We also support you with email projects with links and integrations to Squarespace, Shopify, WooCommerce, Jimdo, Duda, and much more.
References
What our customers say
Your agency for successful email marketing
Whether it's a classic newsletter, concise transactional emails, or entire customer journeys with automated emails, we are happy to advise and support you with your campaign.
Those declared dead live longer
This sentence seems to have been invented for email marketing. Countless times, email has been declared dead by analysts and trend researchers who saw alternatives such as mobile messenger services, social networks, video chats, etc. as the way forward. There is no doubt that all these technologies have drastically changed the way we communicate with each other online. However, this does not mean that good old email no longer has a place. No other channel allows you to reach your existing and potential customers in a more targeted and personal way than email.
In its latest analysis, US market research company Forrester Research has identified three surprising trends in email usage:
1. Young users stick with email: Although you might think that young people today prefer to use the latest social networks, more 12- to 17-year-olds use email than Facebook or Snapchat. In 2017, 82% of this age group used email at least once a month.
2. Email usage is increasing: 96% of all internet users over the age of 12 use email. Here, we can confidently speak of saturation. However, usage via smartphones is increasing and, at 61%, still has potential for growth. Here, it will be crucial to be prepared for the mobility of users.
3. Your customers want to receive emails from you: An increasing number of consumers stated that they had signed up for a company newsletter. At the same time, however, they were dissatisfied with the content of these emails. For you as a company, this clearly means that your customers want to hear from you. But they are increasingly demanding personalized, contextual, and relevant emails.