Swiss Agency for Email Marketing
Is email marketing dead? Long live email marketing!
Email marketing remains one of the most cost-effective and efficient strategies in online marketing. But how do you acquire enough addresses? What's the best way to design a newsletter? And what exactly is email marketing automation?
As a renowned online marketing agency, we advise and support you through all phases of email marketing along the customer journey.
Successful Emails with onlineKarma
Over 80% of all advertisers use newsletter marketing. We aim to cost-effectively increase your revenue too. We strive for a better conversion rate with a growing address base. Here's how:
Strategy and Conception
Who is your target audience? Which tool do you want to use? How do we measure success? We cover all areas of email marketing with our clients. This includes both strategic consulting and suggestions for implementation in your specific cases.
Development and Implementation
Your emails should feature a custom and responsive design, with a template that perfectly aligns with your strategy. Together with you, we create campaigns for newsletters and marketing automation, all with a clear focus on your goals. We also implement tracking for comprehensive reporting and optimization.
Optimization and Reporting
The most important key performance indicators are meticulously analyzed to measure success. From this analysis, we derive the most efficient and suitable optimizations and discuss the next steps with you. Thanks to regular reporting, you always maintain a complete overview.
Official Mailchimp Partner Agency
As an official Mailchimp Partner Agency and Pilot Partner of Sendinblue, we offer expert and professional advice and support for setting up your account, acquiring new email leads, sending engaging newsletters, and much more.
We also support you with email projects involving connections and integrations with Squarespace, Shopify, WooCommerce, Jimdo, Duda, and many other platforms.
References
What Our Clients Say
Your Agency for Successful Email Marketing
Whether it's a classic newsletter, concise transactional emails, or entire customer journeys with automated emails: We are happy to advise and support you with your campaign.
What Was Declared Dead Lives Longer
This saying seems to have been coined for email marketing. Countless times, analysts and trend researchers have declared email obsolete, seeing alternatives like mobile messenger services, social networks, video chats, and more, taking over. Undoubtedly, all these technologies have drastically changed how we communicate online. However, this by no means implies that the good old email no longer has a place. No other channel allows you to reach your existing and potential customers more targeted and personally than with an email.
The US market research firm Forrester Research found three surprising trends in email usage in its latest analysis:
1. Young Users Stick with Email: While one might think young people today prefer to spend their time on the latest social networks, more 12- to 17-year-olds use email than Facebook or Snapchat. In 2017, 82% of this age group used email at least once a month.
2. Email Usage is Increasing: 96% of all internet users over 12 years old use email. One could confidently speak of saturation here. However, usage via smartphones is growing and still has potential for increase at 61%. It will be crucial to be prepared for user mobility in this area.
3. Your Customers Want to Receive Emails from You: A growing number of consumers stated that they have signed up for a company's newsletter. At the same time, however, they were more dissatisfied with the content of these emails. For you as a company, this clearly means: your customers want to hear from you. But they increasingly demand personalized, context-specific, and relevant emails.