Online Marketing Blog

This blog offers a wealth of information and tips on Online Marketing. Here you will find articles on current news from the field, tips and tricks, Social Media, and much more! Learn about the latest trends and developments in online marketing.

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TikTok Usage Switzerland 2025

Who are the TikTok users in Switzerland?

Instagram Usage Statistics Switzerland 2025

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

LinkedIn Statistics & Usage Switzerland 2025

LinkedIn now reports 5.3 million active users, continuing its growth. Most users are between 28 and 35 years old.

Facebook Usage Switzerland 2025

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Event-Based Marketing: 11 Important Occasions in Q4 🤩

Q4 Marketing Highlights: From Halloween to New Year's Eve. Here you'll find all the events you can't miss!

9 Tips for Building a Strong Homepage

What is TikTok Shop and how does TikTok Shopping work in Switzerland?

Apple Ads (Apple Search Ads): How to Increase Your App Downloads

How to Rank Like GPT: SEO for AI – 9 Smart Tips for 2025

Forget what you knew about SEO. Because in the new world of search, new rules apply. Major search systems, from Google to ChatGPT, no longer think in terms of links and keywords. They think in terms of answers.

Twitter Advertising: 7 Reasons Why Companies Are NO Longer Advertising on X (formerly Twitter)

In less than a month, Twitter has lost more than half of its top 100 advertisers, including brands like Coca-Cola, Chanel, and Nestlé. But why is this happening?

Finding a Google Ads Agency: Tips for Choosing the Right One

To keep up with the competition on Google, you need optimal Google Ads campaigns. However, choosing the right Google Ads agency can be a challenge...

What are KPIs in Marketing?

KPIs (Key Performance Indicators) are measurable values that show you whether you are achieving your marketing goals.

Conversion Tracking in Online Marketing

If you operate a website, an online shop, or a marketing campaign, you surely have a goal in mind: you want your potential customers to perform specific actions – whether it's a purchase, signing up for your newsletter, or filling out a contact form.

The 8 Most Important Social Media Trends for 2025

Utilize the Social Media Trends of 2025, such as Social Broadcasting, AI & UGC, to strengthen your reach and build trust with your target audience.

Organic Restaurants in Basel, Including Reviews

An overview of all organic restaurants in Basel – including user reviews. Plus: What does 'organic' mean? And what role does it play? Read and share now.

Social Media Marketing - 9 Effective Strategies for Success

As a Social Media Agency, we show you nine effective strategies that will help you succeed in Social Media Marketing.

Swiss nDSG vs. EU GDPR

Learn in this comparison between nDSG and GDPR how the new Swiss Data Protection Act, effective September 1, 2023, relates to the EU General Data Protection Regulation. We uncover 11 key differences, from sanctions and reporting obligations to data protection representation and profiling.

Online Security and Cybersecurity: 17 Important Tips

What's the easiest way to protect your website and your personal data online? We have compiled 10 useful tips for greater web security.

Web Tracking Limitations

Despite advanced analytics tools, a portion of website traffic often remains invisible. Discover the nine most common reasons for tracking limitations.

Does donating to plant trees achieve nothing? Discover how truly effective reforestation is for climate protection.

Sustainable climate protection or greenwashing for your own conscience? What to consider when it comes to climate compensation through reforestation. Read now.

The Old Google Analytics is Evolving: Google Analytics 4 (GA4)

Discover the benefits of the new Google Analytics 4 and why you should install it. Learn more now.

Increase Social Media Reach: Effectively Using Post Interactions

Regular interactions on social media strengthen your brand image, increase visibility, and build an engaged community. This article provides a concise guide for Instagram, Facebook, and TikTok to help you maximize your reach.

Training for the Future: Why onlineKarma Invests in the Next Generation as a Training Company

Being a training company allows us to shape the next generation of digital marketing experts while making a significant contribution to society.

TikTok Usage Switzerland | 2024

Who are the TikTok users in Switzerland?

LinkedIn Statistics & Usage Switzerland 2024

LinkedIn now reports 3.9 million active users, continuing its growth. Most users are between 25 and 34 years old.

The Most Important Review Platforms 2026

Discover the power of positive reviews on platforms like Google and Kununu. What strategies are effective? How do customer reviews truly influence purchasing decisions? Find out and strengthen your online reputation!

Facebook Usage Switzerland | 2024

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Instagram Usage Statistics Switzerland 2024

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

The 7 Most Exciting Social Media Trends for 2024

More and more businesses and individuals are using social media to share their messages and content with their followers and customers. Therefore, it's crucial to stay up-to-date with the latest trends and developments in the social media landscape.

New on LinkedIn: Companies Now Have a Messaging Feature

LinkedIn has released a new feature: companies can now receive messages and send replies. This new feature allows users to contact companies directly!

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