Online Marketing Blog

This blog offers you a wealth of information and tips on the subject of online marketing. Here you will find articles on current news in the field, tips and tricks, social media and much more! Learn more about the latest trends and developments in online marketing.

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TikTok usage in Switzerland in 2025

Who are the TikTok users in Switzerland?

Instagram usage figures for Switzerland in 2025

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

LinkedIn statistics & usage in Switzerland in 2025

LinkedIn now has 5.3 million active users. LinkedIn continues to grow. Most users are between 28 and 35 years old.

Facebook usage in Switzerland in 2025

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Occasion-based marketing: 11 important occasions in Q4 🤩

Q4 marketing highlights: from Halloween to New Year's Eve. Here you'll find all the events you shouldn't miss!

9 tips for building a strong home page

What is TikTok Shop and how does TikTok shopping work in Switzerland?

Apple Ads (Apple Search Ads): How to get more app downloads

Ranking with GPT: SEO for AI – 9 smart tips for 2025

Forget everything you knew about SEO. Because in the new world of search, new rules apply. The major search engines, from Google to ChatGPT, no longer think in terms of links and keywords. They think in terms of answers.

Twitter advertising: 7 reasons why companies are NO LONGER advertising on X (formerly Twitter)

In less than a month, Twitter has lost more than half of its 100 most important advertising customers. These include brands such as Coca-Cola, Chanel, and Nestlé. But why is that?

Finding a Google Ads Agency: Tips for Choosing the Right Agency

To keep up with the competition on Google, you need optimal Google Ads campaigns. But choosing the right Google Ads agency can be a challenge...

What are KPIs in marketing?

KPIs (key performance indicators) are measurable values that show you whether you are achieving your marketing goals.

Conversion tracking in online marketing

If you run a website, online store, or marketing campaign, you probably have one goal in mind: you want your potential customers to take specific actions—whether that's making a purchase, signing up for your newsletter, or filling out a contact form.

The 8 most important social media trends for 2025

Use social media trends for 2025, such as social broadcasting, AI, and UGC, to strengthen your reach and trust among your target audience.

Organic restaurants in Basel, including reviews

An overview of all organic restaurants in Basel—including user reviews. Plus: What does organic mean? And what role does organic actually play? Read and share now.

Social Media Marketing - 9 Effective Strategies for Success

As a social media agency, we will show you nine effective strategies that will help you succeed in social media marketing.

Swiss nDSG vs. EU GDPR

Find out how the new Swiss Data Protection Act, which comes into force on September 1, 2023, compares to the EU General Data Protection Regulation in our comparison of the nDSG and GDPR. We cover 11 key differences, from sanctions and reporting obligations to data protection representation and profiling.

Online security and cybersecurity: 17 important tips

What is the easiest way to protect your website and your personal data on the web? We have compiled 10 useful tips for greater security on the web.

Limitations of web tracking

Despite advanced analytics tools, some website traffic often remains invisible. Learn the nine most common reasons for tracking limitations.

Does planting trees not help? Reforestation is actually very beneficial for climate protection.

Sustainable climate protection or greenwashing for your own conscience? What to consider when offsetting carbon emissions through reforestation. Read now.

Old Google Analytics is getting a makeover: Google Analytics 4 (GA4)

Advantages of the new Google Analytics 4 and why you should install it. Learn more now.

Increase social media reach: Make effective use of interactions with posts

Regular interactions on social media strengthen your brand image, increase visibility, and build an engaged community. This article offers a concise guide to Instagram, Facebook, and TikTok to help you maximize your reach.

Training with a future: Why onlineKarma is investing in the next generation as a training company

Being a training company allows us to shape the next generation of digital marketing experts while making an important contribution to society.

TikTok usage in Switzerland | 2024

Who are the TikTok users in Switzerland?

LinkedIn statistics & usage in Switzerland 2024

LinkedIn now has 3.9 million active users. LinkedIn continues to grow. Most users are between 25 and 34 years old.

The most important review platforms in 2024

Discover the power of positive reviews on platforms such as Google and Kununu. Which strategies are effective? How do customer reviews really influence purchasing decisions? Find out and strengthen your online reputation!

Facebook usage in Switzerland | 2024

Who are the Facebook users in Switzerland? Updated data from onlineKarma.

Instagram usage figures for Switzerland in 2024

Who are the Instagram users in Switzerland? Updated data from onlineKarma.

The 7 most exciting social media trends for 2024

More and more companies and individuals are turning to social media to share their messages and content with their followers and customers. That's why it's important to stay up to date with the latest trends and developments in social media.

New on LinkedIn: Companies now have a messaging feature

LinkedIn has launched a new feature: companies can now receive messages and send replies. The new feature allows users to contact companies directly!

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