Increase Social Media Reach: Effectively Using Post Interactions
Managing the community of a social media account is an essential part of a company's overall social media presence. By regularly interacting with posts and other accounts, you can strengthen your brand image, increase your visibility, build an engaged community, and positively influence the algorithm.
In this article, you will find a detailed guide on how to repost, like, comment on, share, and save posts. This information is specifically compiled for the platforms Instagram, Facebook and TikTok.
Guide for Instagram, Facebook, and TikTok on:
1. Reposting
By reposting content, you can share posts from other pages with your followers while also boosting the reach of the original profile. According to Liadeli et al. (2023), content with high interaction is favored by the algorithm, leading to greater reach. Therefore, it is beneficial for a business profile when others repost its content.
Here's how:
On Instagram, you can only repost stories or posts in your own story if you have been tagged in them.
Tap the paper airplane icon below the post or “Share” in the Story.
Select "Add post to your story".
Navigate to the post you want to repost
Tap "Share" below the post
Select "Share Now" or "Share to Your Story".
TikTok
TikTok does not offer a direct repost function. However, you can create a Duet or a reaction to a post. A Duet on TikTok is a feature that allows users to record and post their own video alongside an existing video from another user. This function is often used to creatively react to, complement, or parody content.
Click the share icon in the video
Tap 'Duet' or 'React'
The camera will open in Duet mode, showing the original video on the left. Record your video on the right.
2. Likes
Likes are a key indicator of a post's popularity. Algorithms on platforms like Instagram, Facebook, and TikTok favor posts with many likes, which leads to them being shown more frequently and thus achieving greater reach. Posts with high interaction rates, including likes, appear more often in other users' feeds (Ferreira, 2024).
How to like other posts:
Navigate to the post.
Double-tap the image or video you like, or tap the heart icon below the post.
Navigate to the post.
Tap the thumbs-up icon below the post.
In addition to the 'thumbs up,' you can also use other reactions such as 'heart,' 'laugh,' 'surprise,' 'sadness,' or 'anger.' These extended reactions offer a nuanced way to respond to content and can strengthen emotional connection to posts.
TikTok
Navigate to the post.
Tap the heart icon on the right side of the video.
3. Comments
Comments are especially valuable because they represent deeper interactions. They not only encourage discussion and engagement but also signal to the algorithm that the post is relevant and interesting. This leads to the post being shown more frequently. Statistics show that posts with many comments have higher visibility and thus greater reach (Newberry, 2024).
Thoughtful Comments: Write comments that are relevant to the content and encourage others to join the discussion.
Replies: Respond to other users' comments to liven up the discussion and increase engagement.
Navigate to the post.
Tap the speech bubble below the post, type your comment into the text field, and tap 'Post'.
Navigate to the post.
Tap 'Comment,' type your comment into the text field, and tap 'Post'.
TikTok
Navigate to the post.
Tap the speech bubble icon on the right side of the video, type your comment, and tap 'Post'.
4. Sharing
Sharing posts is another important method to increase a company's reach and visibility on social media. It allows content to be made accessible to a wider audience and boosts engagement.
Click the 'paper airplane' icon below the post and select 'Share'.
Share posts directly with friends or in group chats to reach a specific audience.
Click 'Share' below the post.
Share company posts in relevant Facebook groups or with friends to boost visibility and reach new audiences.
TikTok
5. Save Post
Saving posts is an excellent way to secure content for later and boost its visibility. Saved posts signal to algorithms that the content is valuable and relevant.
Click the 'Bookmark' icon below the post to save it. Tip: Organize saved posts into thematic collections to maintain a better overview and encourage their use.
Save Post: Click the three dots in the top right of the post and select 'Save Link'.
TikTok
Click the 'Share' icon
Select 'Save Video' to secure the TikTok video on your device.
6. Conclusion
By sharing, commenting on, and liking content from other accounts on your private profile, you can significantly contribute to increasing the company's reach and visibility on social media. These actions boost engagement and help build an active and interested community.
Sources
Liadeli, G., Sotgiu, F., & Verlegh, P. W. J. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales. Journal of Marketing, 87(3), 406-427. https://doi.org/10.1177/00222429221123250
Social Media Engagement: 9 Ways to Amplify Your Audience connection. (2024, March 29). Oberlo. https://www.oberlo.com/blog/social-media-engagement
Newberry, C. (2024, June 26). 17 Social media metrics you need to track in 2024 [BENCHMARKS]. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/social-media-metrics/#Social_media_engagement_metrics