Currently , 2.77 million users over the age of 18 in Switzerland use TikTok.
The online marketing agency onlineKarma presents the latest TikTok usage figures for Switzerland as of January 2025 in terms of age, language, gender, and reach.
Age statistics for TikTok Switzerland
(November 2025)
The total number of TikTok users in Switzerland
is 2.78 million.
TikTok is no longer a platform exclusively for young people. More and more older target groups are discovering the short video platform for themselves. The most strongly represented age group is 25 to 34-year-olds, followed by 18 to 24-year-olds.
For data protection reasons, data relating to persons under the age of 18 is not made available.
Age and gender on TikTok
(November 2025)
A closer look at gender and age reveals that the difference between the sexes is most pronounced in the 18 to 34 age group. This difference decreases as the target group gets older.
Gender distribution on TikTok
Across Switzerland, 62% of active TikTok users are female and 38% are male. No statistics are available for non-binary individuals.
Language on TikTok
(November 2025)
Most TikTok users in Switzerland use German as their profile language. French is the second most common language. English is the third most commonly used language, with 818,000 users.
Survey TikTok statistics Switzerland
The analysis was carried out by onlineKarma (further use of the data is possible by arrangement and with reference to the source -> Contact) and is based on official figures from TikTok. Data on persons under the age of 18 is not provided. No guarantee is given for the accuracy of the information. Legal recourse is excluded.
Social media statistics Switzerland
As a social media agency, we regularly summarize the most important social media statistics for Switzerland. Here is an overview:
Archive
TikTok users in Switzerland | 2024
When using this information, please cite "Source onlineKarma 2024."
TikTok had a total of 2.8 million active users in Switzerland.
Across Switzerland, 49% of female users and 51% of male users are active on TikTok.
TikTok users in Switzerland | 2023
When using this information, please cite "Source onlineKarma 2023."
TikTok had a total of 2.5 million active users in Switzerland.
Across Switzerland, 48.6% of female users and 51.4% of male users are active on TikTok.
TikTok users in Switzerland | 2022
When using this information, please cite "Source onlineKarma 2022."
TikTok had a total of 3 million active users (including those under 18) in Switzerland.
Across Switzerland, 50% of active users on TikTok are female and 50% are male.
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TikTok Marketing Agency
With effective TikTok marketing campaigns, you can reach your target audience on TikTok.
Since 2009, the experienced staff at onlineKarma have been offering effective solutions, and for several years now, we have also been operating as a TikTok marketing agency.