Currently, 2.77 million users aged over 18 in Switzerland use TikTok.
The online marketing agency onlineKarma presents the current TikTok usage figures for Switzerland as of January 2025, covering age, language, gender, and reach.
TikTok Age Statistics Switzerland
(November 2025)
The total number of TikTok users in Switzerland
is 2.78 million.
TikTok is no longer exclusively a platform for young people. Increasingly, older age groups are discovering the short-video platform. The 25-34 age group is the most represented, followed by those aged 18-24.
Data for users under 18 years of age is not provided due to data protection regulations.
Age and Gender on TikTok
(November 2025)
A closer look at gender and age reveals that the difference between genders is most pronounced in the 18-34 age group. This difference decreases as the target audience gets older.
Gender Distribution on TikTok
Across Switzerland, TikTok has 62% female users and 38% male users. Statistical data for non-binary individuals is not available.
Language on TikTok
(November 2025)
Most TikTok users in Switzerland use German as their profile language. French is the second most common language. English is the third most used language, with 818,000 users.
TikTok Statistics Switzerland Survey
The analysis was conducted by onlineKarma (further use of data is possible by arrangement and with source attribution - > Contact ) and is based on official TikTok figures. Data for individuals under 18 years of age is not provided. No guarantee is given for the accuracy of the information. Legal recourse is excluded.
Social Media Statistics Switzerland
As a social media agency, we regularly compile the most important social media statistics for Switzerland. Here's an overview:
Archive
TikTok Users Switzerland | 2024
When using this information, please cite “Source onlineKarma 2024”.
TikTok recorded a total of 2.8 million active users in Switzerland.
Across Switzerland, TikTok has 49% female users and 51% male users.
TikTok Users Switzerland | 2023
When using this information, please cite “Source onlineKarma 2023”.
TikTok recorded a total of 2.5 million active users in Switzerland.
Across Switzerland, TikTok has 48.6% female users and 51.4% male users.
TikTok Users Switzerland | 2022
When using this information, please cite “Source onlineKarma 2022”.
TikTok had a total of 3 million active users in Switzerland (including those under 18).
Across Switzerland, TikTok has 50% female users and 50% male users.
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TikTok Marketing Agency
With effective TikTok marketing campaigns, you can reach your target audience on TikTok.
Since 2009, onlineKarma's experienced team has been offering effective solutions, and for several years now, we have also been active as a TikTok Marketing Agency.