Social Media Usage Switzerland | Latest Social Media Statistics
More than two-thirds of the Swiss population uses Social Media
72% of the Swiss population is active on Social Media – a significant increase compared to 2011, when it was 53%.
This number is growing steadily, and the number of daily active users will continue to increase in 2024.
Already 69% of users access social networks daily or even several times a day.
Current User Numbers (as of August 2024):
LinkedIn is the most popular Social Media network in Switzerland, with approximately 4.5 million active users.
This is followed by Meta platforms: Instagram with 3.9 million and Facebook with 2.7 million active users.
Top 7 Most Used Social Media Platforms in Switzerland
LinkedIn (4,500,000 monthly active users, as of August 2024)
Instagram (3,900,000 monthly active users, as of August 2024)
Facebook (2,700,000 monthly active users, as of August 2024)
TikTok (2,400,000 monthly active users, as of August 2024)
Pinterest (2,191,000 monthly active users, as of August 2024)
Snapchat (2,140,000 monthly active users, as of August 2024)
X (1,800,000 monthly active users, as of August 2024)
Social Media Usage by Age
Among those under 25, TikTok dominates, followed by Snapchat, with Instagram close behind. In the age group over 25, Instagram leads, followed by Facebook.
Social Media usage is particularly pronounced among younger demographics: 99% of 14- to 19-year-olds are active on Social Media, while 87% of those in the 20- to 29-year-old age group regularly use Social Media.*
Most Popular Social Media Platform in Switzerland – LinkedIn
With over 890 million users, LinkedIn is the world's largest professional network. In Switzerland, LinkedIn is the most used Social Media platform.
The average age on LinkedIn Switzerland is approximately 33.5 years.
Half of Swiss users access LinkedIn in German.
Over 50% of users in Switzerland are male.
More Insights on LinkedIn
👉 LinkedIn Usage Numbers 2024 🔗
Instagram Stays Ahead of Facebook
For a long time, Facebook was considered Meta's largest platform. In Switzerland, there is a clear difference in usage numbers between the social networks Instagram and Facebook.
More than 40% of the total population in Switzerland use Instagram at least once a month. The platform is particularly popular among young adults and teenagers, thanks to its visual content and innovative features like Stories and shopping integration. 👉 Instagram Usage Statistics 2024 🔗
In contrast, Facebook has seen a decline in young users in recent years and currently has about 3.5 million monthly active users overall. Facebook remains primarily relevant among older generations and in professional settings. 👉 Facebook Usage Statistics 2024 🔗
One in four Swiss people use TikTok
The popular short-video platform continues to see steadily growing user numbers in 2024 and enjoys great popularity.
According to current data, 31.34% of all Swiss people now use TikTok at least once a month.
👉 TikTok Usage Statistics 2024 🔗
Although TikTok is often known as a platform for young people, it turns out that more than one in three TikTok users in Switzerland is over 34 years old.
Therefore, TikTok should not be limited to just the young target audience.
Nevertheless, TikTok and Snapchat remain the best platforms
to reach the younger generation.
Social media user numbers in Switzerland as of August 2024. Information without guarantee. Figures for users under 18 are not provided as they are no longer disclosed by the platforms.
Source: onlineKarma.ch (Use of data only after consultation with onlineKarma and with source attribution)
*YouTube is not included in these statistics because it is based on different measurement methods. Nevertheless, onlineKarma has calculated that approximately 14% of YouTube users are under 25 years old. Around 3.7 billion impressions can be achieved monthly on the platform.
Who are the TikTok users in Switzerland?