Online Campaigning – Political Campaigns
As a sustainable agency, onlineKarma specializes in the strategy, planning, and implementation of effective campaigns for political parties, organizations, associations, and companies.
We support election and voting campaigns right from the start. This means we help you develop:
concise strategy
targeted planning
successful implementation
For the campaign to be successful, it needs a cross-media approach and optimal visuals. Thanks to our partner agency, you benefit comprehensively and ensure that online is not just an afterthought, but is considered and planned centrally from the outset.
Our offline and online campaigning services
Election campaigns and campaigning
From campaign strategy to implementation and analysis. We are happy to support selected clients with their campaigns. As a campaign agency, we support election campaigns in the areas of websites, social media marketing, online advertising, and more.
Online petitions and awareness campaigns
A petition can be much more than just a collection of signatures. It is also about campaigning, visibility, and raising awareness. We help you collect more signatures and implement the online petition in such a way that you retain full control over your data (vs. online petition tools).
Voting campaign (national and regional)
onlineKarma is your expert partner for effectively optimized coordination campaigns. We make targeted use of YouTube, Facebook, Instagram, Google, and native ads to ensure a successful campaign. At the national level, this also includes a multilingual campaign page.
Constant support for your organization
We support various NGOs, NPOs, and non-profit organizations in Switzerland in all areas of digital marketing. We would be happy to help you achieve sustainable growth, too. From website optimization to social media marketing, Google Grants, and strategy support.
References & Experience
Ask us for our references in the field of campaigning. Since 2009, we have been developing national and regional political campaigns for various organizations. We offer expertise in the following areas: referendums, elections, and signature collection.
Why should you run an online campaign?
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Individualized and targeted communication with citizens.
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Community building on specific topics and for interaction: e.g. , through sharing and commenting.
The ability to respond quickly to current topics and share exciting offline events online.
Conveying personal and emotional messages to imbue political issues with personality.
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Promoting citizen-centered politics: Movement not from politics, but from the center of the population.
How do we approach your online campaign?
Effective planning and careful preparation of your campaign
Define concrete and detailed objectives for your campaign
Joint identification of the optimal and relevant target groups
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Development and refinement of arguments
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Implementation of your campaign with clear and focused content
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Support for your campaign every step of the way, responding to feedback, optimizing, and analyzing
Make yourself heard amid the flood of information with a professional cross-media offline and online campaign for your political cause.
Online is gaining importance
Colorful stands, balloons, pens, and informational flyers have been standard ammunition for political campaigners for decades. However, more than 20 years after the breakthrough of the internet, online channels such as Facebook, Instagram, Google, Twitter, etc. are also becoming increasingly important for political campaigns. This comes after campaign websites have long been a central point of communication with potential voters.
People's use of media has changed continuously, and with it the way opinions are formed. An increasing number of citizens are also turning to the internet and social media for information on political issues. But it is not only 18- to 25-year-olds, who are often difficult to reach and underrepresented in votes, who are particularly active here – on Facebook in Switzerland today, 50% of active users are over 38 years old (as of January 2019, source: onlineKarma). In total, over 4.3 million people over the age of 18 can be reached in Switzerland via the Facebook network (Facebook, Instagram, Messenger) alone .
Your Swiss agency for digital campaigning
It's up to you to address your target audience directly with an online political campaign and draw attention to your issue! We are happy to support you in this endeavor.