Online Campaigning – Political Campaigns
As a sustainable agency, onlineKarma specializes in the strategy, planning, and implementation of effective campaigns for political parties, organizations, associations, and companies.
We support election and referendum campaigns right from the start. This means we assist you in developing a:
a concise strategy
goal-oriented planning
successful implementation
For a campaign to be successful, it requires a cross-media approach and optimal visuals. Thanks to our partner agency, you benefit comprehensively and ensure that online aspects are not an afterthought, but are centrally considered and planned from the very beginning.
Our Offline & Online Campaigning Services
Election Campaigns
From election campaign strategy and implementation to analysis, we gladly support selected clients with their campaigns. As an election campaign agency, we assist with campaigns in areas like website, social media marketing, online advertising, and more.
Online Petitions and Awareness Campaigns
A petition can be much more than just collecting signatures. It also involves campaign work, increasing visibility, and raising awareness. We help you gather more signatures and implement online petitions in a way that ensures you retain full data control (unlike generic online petition tools).
Voting Campaigns (national and regional)
For effectively optimized voting campaigns, onlineKarma is your expert partner. We strategically utilize YouTube, Facebook, Instagram, Google, and Native Ads to ensure a successful campaign. This also includes developing a multilingual campaign page for national initiatives.
Ongoing Support for Your Organization
We support various NGOs, NPOs, and non-profit organizations in Switzerland across all areas of digital marketing. We are also happy to help you achieve sustainable growth, covering everything from website optimization and social media marketing to Google Grants and strategy support.
References & Experience
Please contact us for our campaigning references. Since 2009, we have developed national and regional political campaigns for various organizations. We offer expertise in areas such as voting initiatives, elections, and signature collection.
Why Should You Run an Online Campaign?
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Individualized and targeted communication with citizens.
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Building communities around specific topics and encouraging interaction, for example, through sharing and commenting.
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The ability to quickly respond to current topics and share engaging offline events online.
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Conveying personal and emotional messages to infuse political topics with personality.
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Promoting citizen-centric policies: fostering movements that originate from the public, not just from political institutions.
How Do We Approach Your Online Campaign?
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Effective planning and careful preparation of your campaign.
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Defining concrete and detailed objectives for your campaign.
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Joint identification of the optimal and relevant target audiences.
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Developing and refining your arguments.
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Executing your campaign with clear and focused content
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Supporting your campaign every step of the way, responding to feedback, and optimizing and analyzing
Make your voice heard amidst the flood of information with a professional cross-media offline & online campaign for your political cause.
Online Gains Importance
Colorful booths, balloons, pens, and informational flyers were standard tools for political campaigners for decades. However, more than 20 years after the internet's breakthrough, online channels like Facebook, Instagram, Google, Twitter, etc., are increasingly gaining importance for political campaigns as well. This comes after campaign websites have long been a central point in communication with potential voters.
People's media consumption has continuously changed, and with it, the way opinions are formed. An increasing number of citizens also inform themselves about political topics on the internet and social media. However, it's not just 18 to 25-year-olds, who are often difficult to reach and underrepresented in votes, who are particularly active here – in Switzerland today, 50% of active Facebook users are over 38 years old (as of January 2019, source onlineKarma). Overall, in Switzerland, over 4.3 million people over 18 years old can be reached solely via the Facebook network (Facebook, Instagram, Messenger).
Your Swiss Agency for Digital Campaigning
It's up to you to directly address your target audience and draw attention to your topic with a political online campaign! We are happy to assist you with this.