Why Q4 has a lot of potential
The fourth quarter of the year, also known as Q4, is a crucial time for businesses. It is the season with the highest sales volume and the best offers for consumers.
We are happy to help you reach your full potential:
These dynamic three months are packed with various events that offer tremendous opportunities to intensify your marketing strategy and increase sales. 💡
Here you will find:
Holiday overview in Q4:
Oktoberfest Saturday, September 20 to Sunday, October 5, 2025
Diwali Festival of Lights Monday, October 20, 2025
Halloween Friday, October 31, 2025
Singles Day Tuesday, November 11, 2025
Black Friday Friday, November 28, 2025
Cyber Monday Monday, December 1, 2025
Advent days Sunday, November 30 to Sunday, December 21, 2025
Saint Nicholas Saturday, December 6, 2025
Hanukkah Festival of Lights Sunday, December 14 to Monday, December 22, 2025
Christmas Thursday, December 25, 2025
New Year Wednesday, December 31, 2025/ Thursday, January 1, 2026
4 special occasions in Q4 🔎
Halloween 🎃
Halloween is full of special offers. It marks the start of a crazy but entertaining sales season.
Halloween is the perfect time to offer customers a range of funny, spooky, and unusual specials for innovative and entertaining promotions.
Bakeries offer spooky cookies. 🍪
Clothing stores sell special Halloween outfits. 🧙
And websites are also decked out in spooky features. 🧹
A holiday for having fun.
In terms of sales, Pinterest shows the following exciting graph from 2021: Sales figures already rise by 30-40% around Diwali and Halloween.
Singles' Day 💆♀️
Singles' Day is still in its infancy in Switzerland. But even here, the trend is almost unstoppable. Singles' Day is already the highest-grossing online shopping day in the world!
20Min reports that around 50 retailers in Switzerland took part in Singles' Day in 2018 and that "retailers offering Singles' Day promotions generated around 2.5 times as much revenue as on an average Sunday – customer interest is high."
Singles' Day originated in Nanjing, China. It is a day when single people celebrate themselves (perhaps as a counterpoint to Valentine's Day?), but also have the opportunity to find love. The day is celebrated on November 11.
Current preparations by Swiss retailers for Singles' Day:
Diwali 🕯️
The Hindu festival of lights, Diwali, is a socio-cultural festival that essentially symbolizes the victory of good over evil.
People from and in India, Sri Lanka, and Nepal celebrate the Festival of Lights in much the same way as we celebrate Christmas. Due to its spiritual and social significance, the festival can be compared to Christmas.
It offers you a great opportunity to offer a Diwali special or simply acknowledge the festival on social media.
Black Friday 🛍️
It's certainly no secret: Black Friday has established itself as one of the highest-grossing days of the year for online retailers.
This trend is particularly noticeable in Switzerland, where Black Friday has become increasingly established in recent years. Potential customers throughout Switzerland have come to associate this event with bargain hunting.
In addition to the high sales potential, this day is not only interesting for bargain hunters: many people take advantage of the offers and discounts to buy Christmas gifts early and at low prices. Therefore, strategic planning and targeting of offers is advantageous in order to appeal to both existing and new customers.
5 actionable tips for Q4 success🏆
To maximize your marketing strategy for the fourth quarter and be successful at the end of the year, you should implement the following tips and strategies:
Customize website: According to a study , users are twice as likely to make a purchase when they are in a good mood or satisfied with the style of the website. Give your website a touch of holiday spirit and highlight special offers. Also, ensure that your website is user-friendly and optimized for mobile devices.
Discounts and free items: Make your customers scream with joy by offering enticing holiday discounts or special offers. Present limited-time offers to create a sense of urgency and "fear of missing out" (FOMO). Highlight the value of the offers to encourage purchases.
Social media: Leverage the engagement potential of social media to promote Q4 promotions. Utilize engaging visual content and interactive features. Incorporate planned promotions, quizzes, contests, hashtags, and other entertaining activities into your marketing plan.
Compelling content: Create high-quality holiday content that appeals to your target audience. This can include creative blog posts, videos, or social media updates.
Email marketing: Use tailored messages and promotions to reach your customers. Write compelling subject lines and clear calls to action to increase both open and conversion rates.
🎁 Bonus tip: Increase Christmas sales with TikTok
TikTok is also at the forefront of holiday promotions. In 2023, TikTok analyzed that 93% of weekly TikTok users celebrate Christmas and a full 82% enjoy the winter holidays. And since a full 63% of users plan or celebrate the holidays on TikTok, the platform is ideal for creating a festive mood that encourages purchasing.
Of those eager to shop, 38% are likely to have started shopping earlier in 2023. For an effective holiday marketing strategy, TikTok recommends a 12-week plan. This covers everything from identifying the target audience and developing a creative strategy to budget planning and testing phases. It is advisable to plan the start of the campaign early, ideally as early as September, in order to build up the target audience in time for the Christmas peak season.
Learn more about using TikTok or 11 interesting facts about the platform. 💡
Summary:
Q4 as a crucial period for companies.
... has high sales volume!
... is filled with occasions that increase marketing potential.
🎃 Halloween...
... the Q4 sales season starts on October 31.
... is perfect for themed discount campaigns and offers!
💆 Singles Day...
... is one of the highest-grossing online shopping days worldwide.
.. is rapidly gaining popularity in Switzerland.
🕯️ Diwali...
... is an important festival in Hindu countries.
... offers a good opportunity for special offers or greater reach on social media.
🛍️ Black Friday...
... is an established day for bargain hunters and high sales!
... leads to increased sales with the right strategic planning.
🎁 On TikTok...
... four out of five users enjoy the winter holidays!
... more than half of all users plan or celebrate the Christmas holidays on the platform!
Do you need assistance?
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