Why Q4 Holds Great Potential
The fourth quarter of the year, also known as Q4, is a crucial time for businesses. It is the season with the highest sales volume and the best deals for consumers.
We are happy to help you unlock its full potential:
These dynamic three months are packed with various events that offer immense opportunities to intensify marketing strategies and boost sales. 💡
Here you will find:
Q4 Holiday Overview:
Oktoberfest Saturday, September 20 to Sunday, October 5, 2025
Diwali Festival of Lights Monday, October 20, 2025
Halloween Friday, October 31, 2025
Singles' Day Tuesday, November 11, 2025
Black Friday Friday, November 28, 2025
Cyber Monday Monday, December 1, 2025
Advent Season Sunday, November 30 to Sunday, December 21, 2025
St. Nicholas Day Saturday, December 6, 2025
Hanukkah Festival of Lights Sunday, December 14 to Monday, December 22, 2025
Christmas Thursday, December 25, 2025
New Year Wednesday, December 31, 2025 / Thursday, January 1, 2026
4 Special Occasions in Q4 🔎
Halloween 🎃
Halloween is overflowing with special offers, marking the start of a wild, yet entertaining, sales season.
For Halloween, various funny, spooky, and quirky specials are perfect for creating innovative and fun offers for customers.
Bakeries offer spooky cookies. 🍪
Clothing stores sell special Halloween outfits. 🧙
Even websites get into the spirit with spooky features. 🧹
A day to have fun.
In terms of sales, Pinterest showed the following interesting graphic from 2021: Sales figures already increase by 30-40% around Diwali and Halloween.
Singles' Day 💆♀️
In Switzerland, Singles' Day is still in its infancy. However, the trend is almost unstoppable here too. Singles' Day is already the highest-grossing online shopping day in the world!
20Min reports that around 50 retailers in Switzerland participated in Singles' Day in 2018, stating: “Retailers offering Singles' Day promotions achieved around 2.5 times more sales than on an average Sunday – customer interest was high.”
Singles' Day originated in Nanjing, China. It's a day when single people celebrate themselves (perhaps as a counterpoint to Valentine's Day?), but also a day when they can fall in love. The day is celebrated annually on November 11.
Current preparations by Swiss retailers for Singles' Day:
Diwali 🕯️
The Hindu festival of lights Diwali is a socio-cultural festival that essentially symbolizes the victory of good over evil.
People from and in India, Sri Lanka, or Nepal celebrate the festival of lights to a similar extent as we celebrate Christmas. Due to its spiritual and social significance, the festival can be compared to Christmas.
It offers a great opportunity to offer a Diwali special or simply acknowledge the festival on Social Media.
Black Friday 🛍️
It's certainly no secret: Black Friday has established itself as one of the highest-revenue days of the year for online retail.
This trend is particularly noticeable in Switzerland, as Black Friday has become increasingly established in recent years. Among potential customers across Switzerland, this event has become synonymous with bargain hunting.
Beyond its high sales potential, this day isn't just appealing to bargain hunters: Many people take advantage of the deals and discounts to buy Christmas gifts early and affordably. Therefore, strategic planning and targeting of offers are beneficial to attract both existing and new customers.
5 Actionable Tips for Q4 Success🏆
To maximize your marketing strategy for the fourth quarter and achieve success by year-end, you should implement the following tips and strategies:
Adapt Your Website: According to a study, users are twice as likely to make a purchase when they are in a good mood or satisfied with the website's style. Give your website a touch of holiday spirit and highlight special offers. Also, ensure your website is user-friendly and optimized for mobile devices.
Discounts and Freebies: Delight your customers by offering enticing holiday discounts or special promotions. Present limited-time offers to create a sense of urgency and "Fear of Missing Out" (FOMO). Emphasize the value of these offers to encourage purchases.
Social Media: Leverage the engagement potential of social media to inform about Q4 promotions. Use engaging visual content and interactive features. Include planned campaigns, quizzes, contests, hashtags, and other entertaining activities in your marketing plan.
Compelling Content: Create high-quality holiday content that appeals to your target audience. This can include creative blog posts, videos, or Social Media updates.
Email Marketing: Use tailored messages and promotions to reach your customers. Craft captivating subject lines and clear calls to action to boost both open and conversion rates.
🎁 Bonus Tip: Increase Christmas Sales with TikTok
TikTok is also at the forefront of holiday activity. In 2023, TikTok analyzed that 93% of weekly TikTok users celebrate Christmas, and a full 82% enjoy the winter holidays. And since a full 63% of users plan or celebrate the holidays on TikTok, the platform is ideal for creating a purchase-ready holiday atmosphere. 🎁
Among those eager to buy, 38% likely started shopping earlier in 2023. For an effective holiday marketing strategy, TikTok recommends a 12-week plan. This covers everything from audience identification and creative strategy development to budget planning and testing phases. It is advisable to plan the campaign launch early, ideally in September, to build the target audience well before the peak Christmas season.
Learn more about TikTok usage or 11 interesting facts about the platform. 💡
Summary:
Q4 as a crucial time for businesses...
...has a high sales volume!
...is filled with events that boost marketing potential.
🎃 Halloween...
.. kicks off the Q4 sales season on October 31st.
.. is perfect for themed discount promotions and special offers!
💆 Singles Day..
.. is one of the highest-grossing online shopping days worldwide.
.. is rapidly gaining popularity in Switzerland.
🕯️ Diwali..
.. is a significant festival in Hindu countries.
.. offers a great opportunity for special promotions or increased reach on social media.
🛍️ Black Friday..
.. is an established day for bargain hunters and high sales!
.. leads to increased sales with the right strategic planning.
🎁 On TikTok..
.. four out of five users enjoy winter holidays!
.. more than half of all users plan or celebrate the Christmas holidays on the platform!
Do you need support?
Do you have any questions or need help with your strategy? Contact us for a non-binding consultation.