Age | Language | Gender | Reach
AIm Jahr 2026 nutzt fast jeder dritte Einwohner der Schweiz Facebook.
The online marketing agency onlineKarma presents the current Facebook user numbers for Switzerland as of November 2025, detailing age, language, gender, and reach.
The analysis was conducted by onlineKarma (data can be reused with prior agreement and proper attribution) and is based on official figures from Meta.
Altersstatistik Facebook Schweiz
(Mai 2026)
Insgesamt nutzen 3,1 Millionen Personen Facebook in der Schweiz. Um ihre Zielgruppe mit Facebook Marketing optimal zu erreichen, ist es wichtig, das Alter zu kennen. Auf Facebook können alle Altersgruppen erreicht werden.
Die 35- bis 44-Jährigen bilden mit 795’800 aktiven Nutzer:innen die grösste Altersgruppe auf Facebook. Auf Platz zwei folgen die 25- bis 34-Jährigen mit 688’700, gefolgt von den 45- bis 54-Jährigen mit 640’500 aktiven Nutzer:innen.
Vergleich Aug. 2019/März 2020/Apr. 2021/Dez. 2022/Aug. 2023/Jan. 2024/Nov. 2025/Mai 2026 (Nutzer:innen in Tsd.)
Sprache auf Facebook
(Mai 2026)
Die meisten Facebook Nutzerinnen und Nutzer in der Schweiz verwenden Englisch als Profilsprache.
Übre ein Viertel der User:innen nutzen den Account auf Deutsch.
Geschlechter auf Facebook
(Mai 2026)
The proportion of Swiss users is 50% female and 50% male. Statistical data for non-binary individuals is not available.
Reichweite via Facebook
(Mai 2026)
Die grosse Mehrheit der Facebook-Nutzerinnen und -Nutzer (92,1 %) verwendet die Plattform über mobile Endgeräte.
Reach via Meta Audience Network
According to its own statements, the Meta Audience Network has developed into “one of the world's largest networks for advertisements.”
Das Meta Audience Network ist eine Form von Display-Werbung, vergleichbar mit dem Google Display Network. Meta und Google konkurrieren auch in diesem Markt.
Das Publisher-Netzwerk umfasst zahlreiche Websites und mobile Apps, auf denen Anzeigen des Audience Networks gezeigt werden können. Hier kannst du die aktuelle Meta Publisher Liste herunterladen.
This allows additional people in Switzerland to be reached who are not already reachable via the Facebook app.
What is Facebook?
A social network where virtual profiles can be created for private or business users.
Every user can communicate and connect with other users through their profile.
Facebook Statistics Switzerland
The analysis was conducted by onlineKarma (please cite source) and is based on official figures from Meta. No guarantee is made for the accuracy of the information. Legal recourse is excluded.
The figures are defined as follows:
“This figure is an estimate of the number of people who have seen advertisements in Meta apps and services over the past 30 days.
This figure is not a prediction of how many people will see your ad, and it may change over time. It does not account for population estimates or censuses.”
Archive
Facebook Nutzer:innen Schweiz | 2025
Bei Verwendung der Angaben bitte „Quelle onlineKarma 2025“ angeben.
2,5 Mio. aktive Nutzer:innen zählte Facebook insgesamt.
ca. 1,2 Mio. Frauen und ca. 1,2 Mio. Männer konnten auf Facebook erreicht werden.
Facebook Users Switzerland | 2024
When using this information, please cite “Source onlineKarma 2024”.
Facebook had a total of 2.7 million active users.
Approximately 1.3 million women and 1.3 million men could be reached on Facebook.
Facebook Users Switzerland | 2023
When using this information, please cite “Source onlineKarma 2023”.
Facebook had a total of 3.5 million active users.
Approx. 1.7 million women and approx. 1.7 million men could be reached on Facebook.
2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2022
When using this information, please cite “Source onlineKarma 2022”.
Facebook had a total of 3.3 million active users.
Approximately 1.7 million women and 1.6 million men could be reached on Facebook.
1.9 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.5 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2021
When using this information, please cite “Source onlineKarma 2021”.
Facebook had a total of 3.5 million active users.
Approximately 1.8 million women and 1.7 million men could be reached on Facebook.
2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2020
When using this information, please cite “Source onlineKarma 2020”.
Facebook had a total of 3.4 million active users.
Approx. 1.7 million women and approx. 1.7 million men could be reached on Facebook.
1.9 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.7 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Marketing
With effective Social Media Marketing campaigns, you can reach your target audience on Facebook.
Since 2009, the experienced team at onlineKarma has been offering effective solutions. Contact us; we would be happy to assist you.
Social Media Statistics Switzerland
As a social media agency, we regularly compile the most important social media statistics for Switzerland. Here's an overview:
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