Landing page creation & optimization
The landing page agency onlineKarma advises and supports you in the implementation and optimization of landing pages that are geared towards conversions.
Would you like to learn more, have questions, or need advice or support with your landing pages?
What is a landing page?
A landing page, also known as a "squeeze page," is the centerpiece of your online marketing strategy. This special page is where you welcome potential customers from various sources. The main goal of a landing page is to achieve a specific conversion (e.g., a purchase, download, or contact request), and it usually covers only one topic. Landing pages are therefore particularly suitable for:
Why a landing page instead of my website?
A landing page offers you the opportunity to guide potential customers to an offer that is relevant to them. Your website, on the other hand, carries the risk that interested parties will "get lost" there and thus no contact will be established. An integrated online marketing strategy can therefore hardly do without landing pages anymore.
When is a landing page used?
A potential customer shows interest in a topic, for example by clicking on a relevant advertisement, and is taken to a landing page that addresses precisely this topic. Thanks to this landing page, it is now easier to encourage the prospective customer to take action. This does not necessarily have to be a purchase. It can also be the first step in your sales funnel.
What does an ideal landing page look like?
The landing page is the first page a potential customer sees. It should address their interests and needs and encourage them to take action. That's why it's important for visitors to be able to quickly find their way around the landing page and be guided to the desired action.
How is a landing page structured?
1. Focused layout that puts one topic at the center. 2. Clear call to action. 3. The most important information is immediately visible . 4. Navigation and other distractions are removed. 5. No external links. 6. Meaningful title. 7. Fast loading time.
How much does a landing page cost?
The cost of a landing page varies depending on the complexity of the design, the functionalities, and the content to be created. Simple landing pages usually cost between CHF 1,500 and CHF 2,000, while more comprehensive solutions can cost several thousand francs.
Are you unsure whether a landing page is right for you?
We would be happy to advise you on finding the best solution for your goals and your customers.
Ask us
Would you like to know how you can use a landing page to achieve your specific marketing goals?
Your Swiss landing page agency
Since 2009, we have specialized in conversion-optimized online marketing, making targeted use of landing pages. We would be happy to analyze your needs and goals in order to create the right landing pages, squeeze pages, and microsites for you.
Would you like to offer and market online courses or events on your landing page? We will work with you to set up the necessary platforms and infrastructure.
You already have landing pages in use, but no one is landing on them?
We are happy to help you attract potential customers to your offer. From the wide range of marketing measures available, we help you focus on the right tools, from SEO, SEA, email marketing, content marketing, blogging, and social media to UX and website optimization.
What is a microsite?
A microsite is a single web page or a group of pages (sometimes referred to as a brand blog or simply a "landing page"). Microsites are created outside of your company's main website and can have their own domain or subdomain.
These pages are often campaign-based. Removing certain elements from the website (e.g., footers, main navigation, and other elements) creates a focused experience. Fewer distractions = more conversions.
We build your microsites in a targeted and analytical manner to enable brand awareness and conversions.