Age | Language | Gender | Reach | Mobile vs. Desktop
Currently, 5.5 million users in Switzerland use the Meta network. This includes Facebook, Instagram, Messenger, and the Audience Network.
The online marketing agency onlineKarma presents below the current Facebook user figures for Switzerland as of January 2024, covering age, language, gender, and reach.
The analysis was conducted by onlineKarma (data can be reused with prior agreement and proper attribution) and is based on official figures from Meta.
Facebook Switzerland Age Statistics
(ONLY Facebook and Messenger)
In total, 3.5 million people use Facebook and Messenger. To optimally reach your target audience with Facebook Marketing, it is important to know their age. All age groups can be reached on Facebook.
Users between 35 and 44 years old form the largest group with 820,700. The second largest group is 25- to
34-year-olds with 788,500, followed by 45- to 54-year-olds with 639,800 active users.
As of January 2024
Comparison Aug. 2019/Mar. 2020/Apr. 2021/Dec. 2022/Aug. 2023/Jan. 2024 (Users in thousands)
Language on Facebook
(ONLY Facebook and Messenger)
Most Facebook users in Switzerland use German as their profile language.
Genders on Facebook
(ONLY Facebook and Messenger)
The proportion of Swiss users is 50% female and 50% male. Statistical data for non-binary individuals is not available.
Reach via Facebook
(ONLY Facebook and Messenger)
Currently, Facebook and Messenger have a total of 3.5 million active users in Switzerland. 83.8% of these can be reached via mobile devices.
1.9 million people in Switzerland can be reached via iOS devices (iPads, iPhones, and iPods), and 1.5 million via Android devices (Android smartphones and Android tablets).
Reach via Meta Audience Network
According to its own statements, the Meta Audience Network has developed into “one of the world's largest networks for advertisements.”
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google also compete in this market.
The Publisher Network includes thousands of URLs and mobile apps where Audience Network ads can be displayed. Here you can download the Meta Publisher List with all URLs.
This allows additional people in Switzerland to be reached who are not already reachable via the Facebook app.
What is Facebook?
A social network where virtual profiles can be created for private or business users.
Every user can communicate and connect with other users through their profile.
Facebook Statistics Switzerland
The analysis was conducted by onlineKarma (please cite source) and is based on official figures from Meta. No guarantee is made for the accuracy of the information. Legal recourse is excluded.
The figures are defined as follows:
“This figure is an estimate of the number of people who have seen advertisements in Meta apps and services over the past 30 days.
This figure is not a prediction of how many people will see your ad, and it may change over time. It does not account for population estimates or censuses.”
Archive
Facebook Users Switzerland | 2023
When using this information, please cite “Source onlineKarma 2023”.
Facebook had a total of 3.5 million active users.
Approx. 1.7 million women and approx. 1.7 million men could be reached on Facebook.
2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2022
When using this information, please cite “Source onlineKarma 2022”.
Facebook had a total of 3.3 million active users.
Approximately 1.7 million women and 1.6 million men could be reached on Facebook.
1.9 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.5 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2021
When using this information, please cite “Source onlineKarma 2021”.
Facebook had a total of 3.5 million active users.
Approximately 1.8 million women and 1.7 million men could be reached on Facebook.
2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users Switzerland | 2020
When using this information, please cite “Source onlineKarma 2020”.
Facebook had a total of 3.4 million active users.
Approx. 1.7 million women and approx. 1.7 million men could be reached on Facebook.
1.9 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
1.7 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Marketing
With effective Social Media Marketing campaigns, you can reach your target audience on Facebook.
Since 2009, the experienced team at onlineKarma has been offering effective solutions. Contact us; we would be happy to assist you.
Social Media Statistics Switzerland
As a social media agency, we regularly compile the most important social media statistics for Switzerland. Here's an overview:
← back to Social Media Statistics Switzerland