Facebook Marketing Tips for Companies

Here are the most important tips and tricks for companies and organizations looking to achieve successful marketing on Facebook:

Prioritize Quality Over Quantity
Create a Content Calendar
Think Mobile-First - 94% use Facebook via smartphone
Tailor Your Approach to Your Target Audience
Utilize Facebook Stories
Utilize Facebook Events
Utilize Live Video Posts
Include Call To Actions (CTAs) in Your Posts
Activate the Facebook Button on Your Page
Create a Facebook username to get your 'clean' Facebook URL (e.g., https://www.facebook.com/onlinekarma.official/)
A Facebook post is not a press release ;) Write in a way that is appropriate for social media. Emojis are also a great idea 😉
Start a Closed Facebook Group
Integrate the Pixel into Your Website
Timing - Post at the Right Time
Respond Promptly to Messages
Post Videos
Try to Keep Posts Short, Under 50 Characters
Complete your profile (including the 'About' section)
Act according to the AIDA formula
Ensure that only authorized individuals have access to your page (but at least two people, in case an account is blocked or hacked)
Choose an attractive profile picture that is easily recognizable.
Ensure your cover image is appealing and works well on mobile devices
Utilize Facebook's targeting features for effective Facebook marketing.
Make use of Facebook's advertising and campaign options, which are particularly important for businesses and organizations.
Utilize Facebook Shopping.
Analyze and measure the results.
Get advice from an experienced Facebook agency :)