Capture 10–30% more data* with Server-Side Tracking
Are you interested in implementing Server-Side Tracking, or would you like to learn more about the specific benefits for your business?
Server-Side Tracking is a method for collecting and analyzing user interactions where data is gathered and processed directly on the server, rather than in the user's browser.
This technology provides more accurate data collection and enhances the privacy protection of your users. Data is no longer shared with third parties.
Why You Should Use Server-Side Tracking
Record More Accurate Data
Collect more data to gain even better insights into user and purchasing behavior on your website.
Reduced Reliance on Marketing Cookies
Reduce your reliance on cookies for tracking while simultaneously enhancing user privacy.
Improved Website Performance
Your website will load faster, leading to a better user experience and positively impacting your SEO.
More Reliable Data
Prevent data loss and tracking errors by storing data directly on your server.
Protect Sensitive Data
Customer data remains secure on your server and is no longer shared with third parties, ensuring greater privacy protection.
Flexibility & Control
Customize your tracking to perfectly match your needs, and expand it anytime you want.
Positive Impacts on Your Online Marketing Strategies
Server-Side Tracking enhances the quality of your campaign data by allowing for more accurate tracking of user interactions. This means you can:
Develop more effective marketing strategies: Thanks to more detailed insights into user behavior
Boost the performance of your campaigns: By implementing more targeted actions
Make better decisions: With more accurate and comprehensive data
Why Traditional Tracking Methods Are No Longer Reliable
Bypassing Ad Blockers
Approximately 39% of internet users in Switzerland use ad blockers, which causes traditional tracking methods to fail. Server-Side Tracking, however, overcomes this challenge.
Browser Limitations
Modern browsers like Safari and Firefox are increasingly blocking third-party cookies. Server-side tracking bypasses these limitations, allowing for more comprehensive data collection.
Data Privacy & Regulations
Stricter data privacy laws demand explicit consent for data collection. Server-Side Tracking simplifies compliance with these requirements.
By switching to Server-Side Tracking, you can collect approximately 10–30% more data, as it allows you to bypass the aforementioned limitations without compromising sensitive information.
You can find more about tracking limitations here.
onlineKarma Implements Server-Side Tracking for You
Our team of experts handles the complete implementation of Server-Side Tracking, so you don't have to worry about a thing. From initial setup to ongoing optimization, we manage it all.
👉 No technical expertise required: We ensure seamless integration.
👉 No prerequisites necessary: All you need is a website.
👉 Comprehensive Package: Includes access to your personal dashboard.
Customer Reviews
FAQs
-
No, Server-Side Tracking collects data directly on the server, which minimizes the use of cookies.
-
With more accurately recorded data, you can optimize your campaigns more effectively.
Campaigns can be delivered more effectively thanks to the improved data foundation, which would lead to a better conversion rate.
-
The initial setup can be complex, but our team of experts will handle the entire process for you.
-
There are no specific technical requirements – we take care of the complete implementation.
-
Server-Side Tracking helps you comply better with data protection laws by processing data securely and in one central place.
-
If you continue to use existing tracking methods, you risk inaccurate data collection due to ad blockers, browser restrictions, and privacy settings.
-
Yes, Server-Side Tracking is legal as long as it complies with current data protection laws. It is considered more secure because data is collected and processed directly on the server, which minimizes the risk of data manipulation and loss. It also provides better control and protection for sensitive data.
-
Server license costs vary depending on the number of website visits each month. Please feel free to contact us for personalized advice.
-
Client-Side Tracking collects data directly in the browser and sends it to the server, but this process can be impacted by ad blockers and cookies.
Server-Side Tracking collects data directly on the server, resulting in more accurate information and improved data privacy.
-
Server-Side Tracking can improve your website's loading time.
Because less data needs to be collected by the browser, its workload is reduced, leading to faster page loading and a better user experience.
*Source: https://taggrs.io/en/benefits-server-side-tagging-for-more-conversions/ (22.07.2024)
Despite advanced analytics tools, a portion of website traffic often remains invisible. Discover the nine most common reasons for tracking limitations.