Benefit from significantly lower costs per click (CPC) compared to Google Ads. In many cases, the CPC for Microsoft Ads can be up to 33% lower (see Driflead Comparison). In certain industries, such as B2B and insurance, the difference can be even greater.

This cost efficiency makes Microsoft Ads particularly attractive for companies that want to achieve maximum results with a limited advertising budget.

Bing users differ from Google users in several ways:

• On average, they are older and have higher purchasing power.

• The platform is particularly attractive for companies that want to target affluent consumers.

• Bing has a strong presence in the B2B sector, thanks to the widespread use of Microsoft products in companies.

This combination makes Bing Ads a valuable addition to numerous marketing strategies.

Even though only 5.33% of the Swiss population ( source: Statista) – which is still almost half a million people – and around 11.97% ( source: Statista) of global search engine users use Bing, this results in a clear advantage: since most companies focus on Google Ads, competition on Bing is significantly lower.

This means that your ads will stand out more easily on Bing and can achieve better positions. The lower competition also leads to lower costs per click and cheaper conversions, as demand for ad space on Bing is less intense. 

Despite the smaller user base, you can use your advertising budget more efficiently due to less competition and build a visible presence to reach your target audience in a targeted manner.

LinkedIn is currently used by 4.3 million LinkedIn users in Switzerland . 

With Microsoft Ads, you benefit from unique LinkedIn integration that allows precise targeting based on job titles, industries, and company information.

With clever bidding strategies and detailed analyses, Bing Ads allows you to implement targeted campaigns – ideal for making your B2B marketing measures even more successful.

Microsoft Advertising allows you to easily import existing Google Ads campaigns, including assets and ad formats, making it quick and efficient to get started. 

We ensure that your imported campaigns are optimally tailored to Bing's target audience and specific features. During setup, we adjust all important settings to best achieve your goals.

Bing Ads, now known as Microsoft Advertising, are displayed on various platforms that comprise the Microsoft Search Network, including Bing itself, Yahoo, and AOL. They also appear on the Microsoft Audience Network, which includes websites such as MSN and Outlook.com. Through LinkedInintegration, targeted ads can also be placed for professionals and business customers.

Microsoft Ads and Google Ads both offer powerful advertising platforms, but they differ in a few areas:

Reach: Google Ads has a wider reach, as it covers the majority of global search queries. Microsoft Ads, on the other hand, are placed on platforms such as Yahoo and AOL, which make it possible to reach more specific user groups.

Costs: Microsoft Ads often have lower costs per click (CPC) because there's less competition. Google Ads offers greater reach and visibility, but is often more expensive.

Demographics: Microsoft Ads often reach older, wealthier users, while Google Ads appeal to a broader audience.

Integration: Google Ads are seamlessly connected to YouTube and Google Maps. Microsoft Ads offer exclusive LinkedIn integration, which is particularly useful for B2B advertising.

The cost of Microsoft Ads depends on various factors. The average cost per click (CPC) is around CHF 1.30, often up to 33% cheaper than Google Ads. These figures come from the US, but similar savings can be seen in many other markets, including Europe. 

However, it is not possible to give a flat rate for the exact costs, as they depend on various factors such as the industry, competition, target group, and geographical location.

Microsoft advertising is based on a pay-per-click (PPC) model, where you only pay when your ad is clicked. Ads are triggered by keywords that you specify and appear on platforms such as Bing, Yahoo, and AOL, as well as on MSN, Outlook, and the Edge browser. 

Ads are triggered by keywords, which can be selected according to match type, such as exact or broad match. Furthermore, the ad position depends on your bid, the competition, and the relevance of your ad.

Microsoft Ads can be an effective addition to your online marketing strategy, especially for businesses that want to expand their reach and target specific audiences. Although the reach is smaller than with Google Ads, they often offer better value for money and less competitive niches. They are particularly worthwhile in B2B areas and as a supplement to existing advertising campaigns.

Yes, Bing ads are generally cheaper than Google ads. Studies show that the cost-per-click (CPC) for Bing Ads is often 20-35% lower (source: Driftlead) than for Google Ads, as there is less competition on Bing. This means that companies can achieve more clicks and conversions for the same budget with Bing ads. Especially in highly competitive industries such as automotive and insurance, the CPC on Bing Ads can be significantly lower. This makes Bing Ads a cost-effective alternative for many advertisers.