Benefit from significantly lower Cost Per Click (CPC) compared to Google Ads. The CPC for Microsoft Ads can be up to 33% lower in many cases (cf. Driflead Comparison). In specific industries, such as B2B and insurance, the difference can be even greater.

This cost-efficiency makes Microsoft Ads particularly appealing for businesses looking to achieve maximum results with a limited advertising budget.

Bing users differ from Google users in several aspects:

• They are, on average, older and have higher purchasing power.

• The platform is particularly attractive for businesses aiming to reach affluent consumers.

• Bing has a strong presence in the B2B sector, thanks to the widespread use of Microsoft products in businesses.

This combination makes Bing Ads a valuable addition to numerous marketing strategies.

Even though only 5.33% of the Swiss population (Source: Statista) – which still amounts to almost half a million people – and approximately 11.97% (Source: Statista) of global search engine users utilize Bing, this offers a distinct advantage: As most businesses concentrate on Google Ads, the competition on Bing is considerably lower.

This means your ads on Bing can gain visibility more easily and secure better positions. Furthermore, reduced competition results in lower costs per click and more cost-effective conversions, due to less demand for ad placements on Bing. 

Despite the smaller user base, the reduced competition enables you to utilize your advertising budget more efficiently and establish a prominent presence, effectively reaching your target audience.

LinkedIn is currently utilized by 4.3 million LinkedIn users in Switzerland. 

With Microsoft Ads, you benefit from a unique LinkedIn integration, enabling precise targeting based on job titles, industries, and company information.

Through clever bidding strategies and detailed analytics, Bing Ads allows for the implementation of highly targeted campaigns – an ideal way to enhance the success of your B2B marketing initiatives.

Microsoft Advertising enables a straightforward import of existing Google Ads campaigns, including assets and ad formats, ensuring a quick and efficient setup. 

We ensure that your imported campaigns are optimally aligned with Bing's target audience and unique characteristics. During the setup process, we fine-tune all essential settings to best achieve your objectives.

Bing Ads, now known as Microsoft Advertising, are displayed across various platforms within the Microsoft Search Network, including: Bing itself, Yahoo, and AOL. Additionally, they appear on the Microsoft Audience Network, which includes websites like MSN and Outlook.com. Thanks to the LinkedIn integration, targeted ads can also be shown to professionals and business clients.

Microsoft Ads and Google Ads both offer powerful advertising platforms, but they differ in several key areas:

Reach: Google Ads has a wider reach, covering the majority of global search queries. Microsoft Ads, on the other hand, are displayed on platforms like Yahoo and AOL, allowing you to target more specific user groups.

Cost: Microsoft Ads often have lower costs per click (CPC) because the competition is lower. Google Ads offers greater reach and visibility but is often more expensive.

Demographics: Microsoft Ads often reach older, more affluent users, while Google Ads targets a broader audience.

Integration: Google Ads are seamlessly connected with YouTube and Google Maps. Microsoft Ads offer an exclusive LinkedIn integration, which is particularly useful for B2B advertising.

The cost of Microsoft Ads depends on various factors. The average cost per click (CPC) is around CHF 1.30, often up to 33% cheaper than Google Ads. These figures are from the USA, but similar savings can be observed in many other markets, including Europe. 

However, the exact costs cannot be stated as a flat rate, as they depend on various factors such as industry, competition, target audience, and geographical location.

Microsoft Advertising operates on a Pay-per-Click (PPC) model, meaning you only pay when someone clicks on your ad. Ads are triggered by keywords you define and appear on platforms like Bing, Yahoo, and AOL, as well as on MSN, Outlook, and in the Edge browser. 

Ads are triggered by keywords, which can be chosen based on match type, such as exact or broad match. Furthermore, ad position depends on your bid, competition, and the relevance of your ad.

Microsoft Ads can be an effective addition to an online marketing strategy, especially for businesses looking to expand their reach and target specific audiences. Although the reach is smaller than Google Ads, they often offer better value for money and less competitive niches. Their use is particularly beneficial in B2B sectors and as a complement to existing advertising campaigns.

Yes, Bing Ads are generally cheaper than Google Ads. Studies show that the Cost-per-Click (CPC) for Bing Ads is often 20-35% lower (Source: Driftlead) than for Google Ads, due to less competition on Bing. This means businesses can achieve more clicks and conversions with Bing Ads for the same budget. Especially in highly competitive industries like automotive and insurance, the CPC on Bing Ads can be significantly more affordable. This makes Bing Ads a cost-effective alternative for many advertisers.