Google AdWords is now known as Google Ads.
Google AdWords, known as Google Ads since 2018, is Google's online advertising platform.
It enables companies to place ads in Google search results and on partner websites.
Google Ads offers a wide range of advertising options, including text, banner, and video ads.
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How do Google AdWords and Google Ads work?
Google Ads is based on an auction system. Advertisers bid on keywords, and the ads of the highest bidders are displayed.
The position of the ad is determined by the bid and the quality score of the ad. The platform offers advanced targeting options and analytics tools.
We are happy to advise and support you individually and tailor our services to your needs.
Your advantages of Google Ads (Google AdWords)
You can sell products or services, generate leads and customer inquiries, and increase traffic to your website, which indirectly increases sales.
Precise alignment
Reach your target audience right where they are.
Measurable results
Track and analyze the performance of your campaigns in real time.
Flexible budget and control
Always adjust your spending flexibly to your budget.
Why are Google Ads important in marketing?
They enable companies to reach their target groups directly and in a targeted manner.
Precise targeting allows ads to be displayed specifically to interested parties or potential customers, which increases conversion rates and the return on investment (ROI).
When does Google Ads (Google AdWords) make sense?
Google Ads are useful if you:
👉 Want to increase your visibility in search results
👉 Want to drive relevant traffic to your website
... and if you:
👉 Want to launch targeted campaigns for specific target groups
👉 Want to make your marketing measures measurable and optimizable
What are the differences between SEA, SEO, and SEM?
= Search Engine Advertising. Paid advertising in search engines. Also known as Google AdWords or Google Ads.
= Search Engine Optimization. Optimization of websites to improve organic search results.
= Search Engine Marketing. Includes SEO and SEA to increase overall visibility in search engines.
Your partner for Google Ads (formerly Google AdWords)
We are an experienced team in digital marketing and can help you get the most out of your Google Ads campaigns.
With our expertise in SEA, SEO, and SEM, we optimize your online presence and increase your sales. Sign up today for a personalized quote.
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Frequently Asked Questions
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Google Ads is based on an auction system in which advertisers bid on specific keywords.
When users search for these keywords, the ads of the highest bidders are displayed.
The position of the ad is determined by the bid and the quality score of the ad.
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In 2018 , Google changed the name from Google AdWords to Google Ads to better represent the diverse advertising formats and platforms. AdWords was originally focused on text-based search ads, but Google Ads now also includes video, display, and shopping ads. The new name highlights Google Ads' role as a comprehensive advertising platform that combines different formats and channels.
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With Google AdWords, now Google Ads, businesses can:
Place text ads in Google search results
Display banner ads on partner websites
Place video ads on YouTube
Create ads for mobile apps
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The cost of Google Ads varies greatly and depends on factors such as competition for keywords, ad quality, and maximum bid.
On average, the cost per click (CPC) ranges between $1 and $2, but can be significantly higher in highly competitive industries.
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Yes, Google Ads is the new name for Google AdWords. In 2018, AdWords was renamed Google Ads to better reflect its expanded range of advertising options.
Google Ads is Google's online advertising platform, which includes and expands on all the features and capabilities of AdWords.
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Google Ads are important because they enable companies to reach their target groups directly and effectively.
Precise targeting allows ads to be displayed specifically to interested parties, which increases conversion rates and improves ROI.
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Google Ads make sense if you:
Want to increase your visibility in search results.
Want to quickly drive traffic to your website.
Want to launch targeted campaigns for specific target groups.
Want to make your marketing measures measurable and optimizable.
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With Google Ads, companies can directly sell products or services, generate leads and customer contacts, and increase traffic to their website, which indirectly boosts sales.
