GEO optimization: Visibility in the world of AI searches
Generative AI search systems such as ChatGPT, Perplexity, and Google Gemini are changing how people find information online. Instead of traditional search results, these tools provide direct answers, usually without clicking on a website.
With GEO (Generative Engine Optimization), we ensure that you are still visible.
As a specialized Swiss agency, we help companies optimize their content so that it is recognized, selected, and cited by AI search systems.
Why AI SEO is no longer sufficient and GEO is now crucial
Classic SEO targets Google rankings. GEO goes further: your content should appear directly in the responses of AI systems.
We optimize your content for:
Google SGE, Gemini, AI Overviews
ChatGPT, Bing Chat
Perplexity, You.com & Co.
Goal: Your brand is recommended as a source of AI systems, not overlooked.
Your advantages with GEO
Visibility in AI searches & chatbots
Quotes in AI Overviews & ChatGPT Responses
First mover advantage in the GEO sector
Sustainable authority in the digital space
Our approach to your AI SEO strategy
Analysis & Strategy
We examine how your brand currently appears in generative AI search systems (e.g., ChatGPT, Gemini, Perplexity) and develop a targeted content and keyword strategy based on this.
content optimization
We design or revise your content so that it is correctly recognized, cited, and integrated by AI search systems, with a focus on structure, clarity, and semantic relevance.
Technical implementation
Through structured data and optimal crawlability, we make your website technically AI-readable and strengthen your visibility in search and answer systems.
Authority & Monitoring
We promote trust and expertise with E-E-A-T measures. Ongoing monitoring reveals new opportunities, ensuring that your content remains relevant in the long term.
What our customers say:
FAQ — How AI SEO works in practice
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AI SEO (artificial intelligence + search engine optimization) describes the use of AI technologies to analyze and optimize content and websites based on data. The goal is to achieve better rankings, more relevant content, and higher visibility in search engines and AI responses.
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GEO stands for Generative Engine Optimization. This involves optimizing content so that it is recognized by generative AI search systems such as ChatGPT, Google Gemini, or Perplexity and incorporated as a source in responses.
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AI SEO uses AI to improve SEO processes. GEO, on the other hand, optimizes content for AI systems themselves so that your brand is visible in AI responses, not just in traditional Google rankings.
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As more and more users access information directly via ChatGPT, Gemini, or Perplexity, the click-through rate on traditional search results is declining. GEO ensures that your brand remains visible in these responses.
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Through semantic content structures, structured data, clear information hierarchies, and the targeted establishment of authority (E-E-A-T). This makes it easier for AI systems to understand and cite your content.
References
Are you ready for visibility in the AI world?
Let's take the next step together toward greater visibility in ChatGPT, Google Gemini, and other generative AI systems. We'll show you how to optimize your content specifically for AI searches and position your brand as a quotable source.
and find out how your website is perceived in the new search reality—directly, data-based, and future-proof.