Age | Language | Gender | Reach
Currently, 4.6 million users in Switzerland use the Facebook network. This includes Facebook, Instagram, Messenger, and the Audience Network.
The online marketing agency onlineKarma presents the current Facebook user figures for Switzerland as of March 2020 in terms of age, language, gender, and reach.
Age statistics for Facebook Switzerland
(Facebook and Messenger ONLY)
In order to optimally reach your target group in Facebook marketing, it is important to know their age. All age groups can be reached on Facebook.
Users aged 25–34 form the largest user group with 1 million. The second largest group is 35–
44-year-olds with 830,000, followed by 45–54-year-olds with 630,000 active users.
As of March 2020
Language on Facebook
(Facebook and Messenger ONLY)
Most Facebook users in Switzerland use German as their profile language. French is the second most common language. Italian is still the third most commonly used language, with 360,000 users.
Genders on Facebook
(Facebook and Messenger ONLY)
The proportion of female and male Facebook users in Switzerland is 1.7 million each. This ratio has not changed compared to the previous year. Statistical data on non-binary persons is not available.
Reach via Facebook
(Facebook and Messenger ONLY)
Facebook and Messenger currently have a total of 3.4 million active users in Switzerland. 100% of these can be reached via mobile devices. 840,000 users can also be reached via desktop.
1.9 million people in Switzerland can be reached via iOS devices (iPads, iPhones, and iPods) and 1.7 million via Android devices (Android smartphones and Android tablets).
Reach via Facebook Audience Network
According to its own statements, Facebook Audience Network has "developed into one of the world's largest networks for advertisements."
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google are also competing in this market...
The Publisher Network comprises thousands of URLs where Audience Network ads can be displayed. You can download the Facebook publisher list with all URLs here.
The Facebook Audience Network can only be used in combination with Facebook. It is estimated that this will enable us to reach a total of approximately 400,000 additional people in Switzerland who are not already reachable via the Facebook app.
The Audience Network covers a total of 2.8 million people in Switzerland who can be reached.
What is Facebook?
A social network where virtual profiles can be created for private or business users.
Every user can communicate and network with other users via their profile.
Facebook statistics survey for Switzerland
The analysis was conducted by onlineKarma (please cite source) and is based on official figures from Facebook.
The user numbers are defined as follows:
This figure is an estimate of the number of people who have seen ads in Facebook apps and services in the last 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Facebook marketing
With effective social media marketing campaigns, you can reach your target audience on Facebook.
The experienced team at onlineKarma has been offering effective solutions since 2009. Contact us, we'll be happy to help.
Social media statistics Switzerland
As a social media agency, we regularly summarize the most important social media statistics for Switzerland. Here is an overview: