Age | Gender | Reach Stories | iOS vs. Android | User comparison
Currently, 2.7 million users in Switzerland use Instagram.
The online marketing agency onlineKarma presents the current Instagram user figures for Switzerland as of March 2020 in terms of age, gender, and reach.
Age statistics for Instagram in Switzerland
Since August 2019, the total number of Instagram users in Switzerland has risen by 8% from 2.5 to 2.7 million.
The age groups between 13-24 and 25-34 continue to be the most represented, each accounting for around one third of all Instagram users.
As of March 2020
Age and gender on Instagram
When gender and age are examined more closely, a difference can be seen, particularly in the 25-34 age group. More men in this age group use Instagram, while slightly more women use it in the over-35 age group. No statistical data is available on non-binary individuals.
As of December 2020
Genders on Instagram
Female and male users are equally represented on Instagram throughout Switzerland, with 1.3 million users per gender. This ratio has not changed since August 2019. Statistical data on non-binary individuals is not available.
Reach via Instagram Stories
Instagram is a mobile app, which is why users are mainly (almost 100%) reached via mobile devices.
Instagram Stories can reach 2.3 million users across Switzerland.
iOS vs. Android
1.8 million people in Switzerland can be reached via iOS devices (iPads, iPhones, and iPods) and 1.2 million via Android devices (Android smartphones and Android tablets) on Insta.
Users August 2019 vs. March 2020
In Switzerland, there are 2 .7 million Instagram users online every month . In comparison, there were 2.4 million active users per month in 2019.
Survey of Instagram statistics in Switzerland
The analysis was conducted by onlineKarma (please cite source) and is based on official figures from Facebook.
The user numbers were defined as follows:
"This number is an estimate of the number of people who have seen ads in Facebook apps and services in the last 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data."
Archive
Instagram users in Switzerland | August 2019
When using this information, please cite "Source onlineKarma 2019."
Instagram had a total of 2.5 million active users.
Approximately 1.2 million women and approximately 1.2 million men could be reached on Instagram.
1.6 million people in Switzerland could be reached on Insta via iOS devices (iPads, iPhones, and iPods).
1.1 million people in Switzerland could be reached on Insta via Android devices (Android smartphones and Android tablets).
What is Instagram?
Instagram is one of the most important social media channels worldwide and belongs to Facebook.
Using the Instagram mobile app, users can filter and share photos, videos, and stories.
Instagram marketing
With effective social media marketing campaigns, you can reach your target audience on Instagram. Since 2009, the experienced staff at onlineKarma have been offering effective solutions. Contact us, we will be happy to assist you.
Social media statistics Switzerland
As a social media agency, we regularly summarize the most important social media statistics for Switzerland. Here is an overview: