Age | Gender | Story Reach | iOS vs. Android | User Comparison
Currently, 3.8 million users in Switzerland are on Instagram.
The online marketing agency onlineKarma presents the current Instagram user statistics for Switzerland as of January 2024, covering age, gender, and reach.
When using this information, please cite “Source onlineKarma 2024”. If you use these figures for your work, we would appreciate it if you could send us the link or PDF to info@onlinekarma.ch.
Instagram Age Statistics Switzerland
Since 2021, the total number of Instagram users in Switzerland has remained constant at around 3.8 million.
The age groups between 25 and 34 still represent the largest share, accounting for about one-third of all Instagram users.
As of January 2024
Comparison August 2019 / March 2020 / April 2021 / November 2022 / August 2023 / January 2024 (in thousands)
Age and Gender on Instagram
When we analyze gender and age more closely, we observe that there are more female users than male users in all age groups. Statistical data for non-binary individuals is not available.
As of January 2024
Gender Distribution on Instagram
Across Switzerland, Instagram has 52.6% female users and 47.4% male users. Statistical data for non-binary individuals is not available.
Reach via Instagram Stories
Instagram is a mobile app, which means users are primarily (almost 100%) reached via mobile devices.
With Instagram Stories, 3.2 million users can be reached across Switzerland.
iOS vs. Android
67% of people in Switzerland can be reached on Instagram via iOS devices (iPads, iPhones, and iPods), and 33% via Android devices (Android smartphones and Android tablets).
Users: August 2019 / March 2020 / April 2021 / November 2022 / August 2023 / January 2024
In Switzerland, 3.8 million Instagram users are online monthly. In comparison, there were 4 million active users in 2023. However, the slight decrease could also be attributed to the fact that user numbers for individuals under 18 years of age are no longer reported.
Since 2021, these figures have remained at a similarly high level.
Swiss Instagram Statistics Survey
The analysis was conducted by onlineKarma (further use of data is only permitted with source attribution) and is based on official figures from Meta. No guarantee is made regarding the accuracy of the information. Legal recourse is excluded.
The user figures were defined as follows:
“This figure is an estimate of the number of people who have seen advertisements in Meta apps and services in the past 30 days.
This figure is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or censuses.”
Archive
Instagram Users Switzerland | August 2023
When using this information, please cite “Source onlineKarma 2023”.
Instagram had a total of 4 million active users.
Approximately 2 million women and 1.8 million men could be reached on Instagram.
In Switzerland, 2.3 million people could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.3 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users Switzerland | November 2022
When using this information, please cite “Source onlineKarma 2022”.
Instagram had a total of 3.8 million active users.
Approximately 1.85 million women and 1.87 million men could be reached on Instagram.
2.6 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.4 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users Switzerland | April 2021
When using this information, please cite “Source onlineKarma 2021”.
Instagram had a total of 3.8 million active users.
Approximately 1.9 million women and 1.8 million men could be reached on Instagram.
2.5 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.5 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users Switzerland | March 2020
When using this information, please cite “Source onlineKarma 2020”.
Instagram had a total of 2.7 million active users.
Approximately 1.3 million women and 1.3 million men could be reached on Instagram.
1.8 million people in Switzerland could be reached on Instagram via iOS devices (iPads, iPhones, and iPods).
In Switzerland, 1.2 million people could be reached on Instagram via Android devices (Android smartphones and Android tablets).
What is Instagram?
Instagram is one of the most important social media channels worldwide and belongs to Facebook.
Users can filter and share photos, videos, and stories using the Instagram mobile app.
Instagram Marketing
With effective social media marketing campaigns, you can reach your target audience on Instagram. Since 2009, the experienced team at onlineKarma has been offering effective solutions. Contact us; we would be happy to assist you.
Social Media Statistics Switzerland
As a social media agency, we regularly compile the most important social media statistics for Switzerland. Here's an overview:
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