Is your company ready for the Christmas season?
Has e-commerce been a foreign concept to you until now? Ensure you implement the following key rules for your online shop.
Because in the current environment, it's more important than ever to focus on online sales to adapt optimally to changing conditions.
According to one study, online browsing in Germany has increased by 44%, and another study shows that e-commerce has become increasingly significant with the Covid-19 pandemic.
A notable change in online shopping concerns the Silver Surfers, representing consumers over 55 years old. They can be seen as a new and financially strong target group, as millions of Silver Surfers made their first online purchases during the Corona pandemic, and it is expected that they will continue to do so.
Source: Unsplash
1. Experience 💥
User Experience, also known as UX.
UX is crucial to ensure your online shop thrives, making users happy and, in turn, benefiting you.
Today, users are even willing to pay more if they can use an online shop that is user-friendly, clear, and effective.
A study even suggests that every 1 franc invested in UX leads to a return of 100 francs (ROI = 9,900%).
Here you will find helpful UX tips, and here is the Website Check for personalized advice on your website.
So, be prepared. Whether it's Marketing Strategy, Website Optimization, Social Media Content, or Google Ads: The expert team at onlineKarma advises and supports you every step of the way.
2. Land Directly in Your Customers' Inboxes📧
Besides lead generation, a newsletter helps you inform your customers directly in their email inbox about new products, stories about your business, or attractive offers. The latter is especially recommended during the pre-Christmas season.
Firstly, you can expand your customer base with a newsletter by making potential new customers aware, both online and offline, that by subscribing to the newsletter, exclusive offers await them, such as a 10% discount on their first online order.
Integrating email marketing into your marketing mix is recommended, as sending a newsletter is effective throughout the year.
The latter is especially recommended during the pre-Christmas season.
3. Offer the Most Popular Gift:
Gift Cards 💝
Source: Pexels
Gift cards are among the most purchased Christmas gifts and therefore belong in your shop.
In fact, a 2019 study shows that 56% of respondents wanted to give gift cards or money for Christmas.
As simple as it may seem, gift cards are worthwhile — and that's all year round!
4. Finally Win Over Prospects 🎯
77% of shoppers confirm that they regularly interrupt their online shopping journey. This means that many interested users do not complete their purchase.
Retargeting increases the likelihood by up to 70% that affected individuals will revisit your website.
With retargeting, you have the opportunity to draw the attention of these specific individuals back to you and your offers.
For this, you place ads as Social Media Ads, Google Ads, YouTube Ads, etc., which are specifically shown to users who have already viewed your website or offers.
We are happy to help you with retargeting your target audience.
5. Secure an Omnichannel Competitive Advantage 🏬
Statistics show that people over 35 prefer shopping in physical stores over online shops [9]. Nevertheless, the customer journey for products purchased in physical stores starts online in 42% of cases.
The Google My Business entry of our client Bodyzone Cosmetics & Spa.
Generally, 76% of shoppers research online first before purchasing consumer goods. This means for you and your business that you should communicate relevant information to potential customers as simply and clearly as possible.
Show your location, opening hours, and also highlight your unique features, such as free deliveries.
Due to the safety measures of the Covid-19 pandemic, you can gain a competitive advantage with omnichannel elements like Click&Collect or reservations.
Therefore, we are happy to repeat our statement from last year:
If you don't have a Google My Business listing yet, you should change this as soon as possible.
6. Bonus Tip: Social Shopping 🛍️
Source: Business.Instagram.com
This May, Instagram Shopping newly introduced the function of a shop, where your customers can experience an optimized shopping experience.
Supplement your physical and online shop with shopping options on Google Shopping and on the most popular social networks with Facebook and Instagram Shopping.
Utilize these options, because with 2,450,000 active users in Switzerland, Instagram has established itself as an attractive marketplace.
More Social Media Statistics from Switzerland
Here you will find an introduction to set up your Instagram Shop.
Conclusion
Good, early, and strategic preparation is crucial for your success during the Christmas season.
Utilize the full range of online marketing with targeted and focused measures that best suit your company and promise the greatest benefit.
Our experts will gladly advise and support
you in a personalized consultation.
You might also be interested in:
Sources:
Think with Google (2020)
Statista (2020)
Appinio (2020)
Think with Google (2020)
Statista (2020)
ReadyCloud (2018)
Statista (2020)
Instagram Business (2020)
onlineKarma (2020)