Individual registration process and targeted advertising for online midday meditation
A separate registration process for the special online midday meditation offer is bringing new subscribers to the Center for Mindfulness in Basel thanks to targeted outreach to the interested target group.
initial situation
Due to the regulations issued by the Federal Council in connection with the coronavirus pandemic, the Center for Mindfulness Basel was forced to offer its weekly midday meditation as an online service at short notice.
The initial effort for the changeover was made by the center itself. After that, it was important to make the service known and accessible to a wider audience in the simplest and most convenient way possible.
onlineKarma supported the Center for Mindfulness with various measures.
The Center for Mindfulness Basel supports people in coping with difficult life situations—with psychotherapy, stress management, and meditation.
objectives
🎯 Make meditation available to as many people as possible in a simple and clear way, free of charge.
🎯 Generating new registrations for the online midday meditation.
"Theimplementation of my initially vague ideas went very smoothly, very professionally, and quickly. Thank you very much for the great support!"
Measures
🛠️ Textual and visual optimizations on the landing page
🛠️ Embedding a registration form for the online midday meditation
🛠️ Automatic confirmation email after registration with the access link
🛠️ Uploading the recorded meditations for listening
🛠️ Newsletter to existing addresses
🛠️ Online advertising (Facebook and Google Display Ads)
Online marketing solutions that are visible and measurable.
onlineKarma is your Swiss online marketing agency in Basel for a successful online presence and website.
If you succeed, we are satisfied.
results
🏆 62% open rate for the newsletter, 90% open rate for the confirmation email
🏆 47% of registrations are completely new addresses
🏆 11% conversion rate for registrations on the landing page
"It's great to see how quickly and easily another fantastic result can be achieved through close and effective collaboration with the customer."
Services rendered
UX web design | Email marketing | Social media | Conversion optimization