Custom Registration Process and Targeted Advertising for Online Midday Meditation
A dedicated registration process for the special online midday meditation offer brings new subscribers to the Basel Center for Mindfulness, thanks to targeted outreach to the interested audience.
Initial Situation
Due to the Federal Council's regulations concerning the coronavirus pandemic, the Basel Center for Mindfulness was forced to quickly offer its weekly midday meditation as an online service.
The center itself made the initial effort for this transition. Afterward, it was important to make the offer known and accessible to a wider audience in the simplest and most convenient way possible.
onlineKarma supported the Center for Mindfulness in this endeavor with various measures.
The Basel Center for Mindfulness supports people in coping with difficult life situations - through psychotherapy, stress management, and meditation.
Goals
🎯 To make meditation available to as many people as possible, simply, clearly, and free of charge.
🎯 Generate new registrations for the online lunch meditation.
“The implementation of my initially vague ideas was very simple, professional, and fast. Many thanks for the excellent support!”
Measures
🛠️ Textual and visual optimizations on the landing page
🛠️ Integration of a registration form for the online lunch meditation
🛠️ Automatic confirmation email after registration, including the access link
🛠️ Publishing the recorded meditations for on-demand listening
🛠️ Newsletter to existing contacts
🛠️ Online advertising (Facebook and Google Display Ads)
Online marketing solutions that deliver visible and measurable results.
onlineKarma is your Swiss online marketing agency in Basel, dedicated to creating a successful online presence and website for you.
Your success is our satisfaction.
Results
🏆 62% open rate for the newsletter, 90% open rate for the confirmation email
🏆 47% of registrations are completely new contacts
🏆 11% conversion rate for registrations on the landing page
“It's great to see how quickly and easily another excellent result can be achieved through close and good collaboration with the client.”
Services Provided
UX Web Design | Email Marketing | Social Media | Conversion Optimization