Currently, 4.1 million users in Switzerland use Instagram.
In the following, the online marketing agency onlineKarma presents the current Instagram user statistics for Switzerland as of November 2025, broken down by age, gender, and reach.
When using this information, please cite “Source: onlineKarma 2025.”If you use the figures in your work, we would appreciate it if you could send us a link or a PDF of your work to info@onlinekarma.ch.
Instagram Age Statistics for Switzerland
(November 2025)
Since 2024, the total number of Instagram users in Switzerland has remained steady at around 3.9 million. In 2025, the platform recorded its first significant increase in some time, reaching 4.1 million users.
The 25- to 34-year-old age group continues to be the largest, accounting for about one-third of all Instagram users.
Comparison with Previous Years
Age and Gender on Instagram
(November 2025)
An analysis by gender and age shows that, in most age groups, there are still more female users than male users. However, men now make up the majority in the 25–34 and 35–44 age groups, marking an increase compared to the previous year. Statistical data on non-binary individuals is not available.
Gender Distribution on Instagram
Across Switzerland, 51.2% of Instagram users are female and 48.8% are male. No statistics are available for non-binary individuals.
Reach on Instagram
(November 2025)
In Switzerland, approximately 4.1 million people currently use Instagram each month. This figure is slightly higher than in August 2024 (3.9 million) and also higher than the figure from August 2023 (4.0 million). In November 2022, the figure stood at 3.8 million. User numbers have thus remained at a consistently high level for several years, with slight fluctuations.
User Comparison 2022–2025
In Switzerland, approximately 4.1 million people currently use Instagram each month. This figure is slightly higher than in August 2024 (3.9 million) and also higher than the figure for August 2023 (4.0 million). In November 2022, the figure stood at 3.8 million. User numbers have thus remained at a consistently high level for several years, with slight fluctuations.
Instagram Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (reuse of the data is permitted only with attribution) and is based on official figures from Meta. No guarantee is provided regarding the accuracy of the information. Legal recourse is excluded.
The user figures were defined as follows:
This figure is an estimate of the number of people who have seen ads in Meta apps and services over the past 30 days.
This figure is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Archive
Instagram Users in Switzerland | August 2024
When using this information, please cite the source as “ onlineKarma 2023.”
- Instagram had a total of 3.9 million active users.
- Approximately 2 million women and approximately 1.9 million men were reached on Instagram.
Instagram Users in Switzerland | August 2023
When using this information, please cite the source as “ onlineKarma 2023.”
- Instagram had a total of 4 million active users.
- Approximately 2 million women and approximately 1.8 million men were reached on Instagram.
- Instagram reached 2.3 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
- 1.3 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users in Switzerland | November 2022
When using this information, please cite “Source onlineKarma 2022” as the source.
- Instagram had a total of 3.8 million active users.
- Approximately 1.85 million women and approximately 1.87 million men were reached on Instagram.
- Instagram reached 2.6 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
- 1.4 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users in Switzerland | April 2021
When using this information, please cite “Source onlineKarma 2021.”
- Instagram had a total of 3.8 million active users.
- Approximately 1.9 million women and approximately 1.8 million men were reached on Instagram.
- Instagram reached 2.5 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
- 1.5 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users in Switzerland | March 2020
When using this information, please cite “Source onlineKarma 2020.”
- Instagram had a total of 2.7 million active users.
- Approximately 1.3 million women and approximately 1.3 million men were reached on Instagram.
- 1.8 million people in Switzerland were reached on Instagram via iOS devices (iPads, iPhones, and iPods).
- 1.2 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram is one of the most important social media platforms worldwide and is owned by Facebook.
Using the Instagram mobile app, users can apply filters to and share photos, videos, and Stories.
