Currently, 3.8 million people in Switzerland use Instagram.
In the following, the online marketing agency onlineKarma presents the current Instagram user statistics for Switzerland as of November 2022, broken down by age, gender, and reach.
When using this information, please cite “Source: onlineKarma 2022.”If you use the figures in your work, we would appreciate it if you could send us a link or the PDF to info@onlinekarma.ch.
Instagram Age Statistics for Switzerland
Since March 2020, the total number of Instagram users in Switzerland has remained steady at 3.8 million.
The age groups between 13 and 24 and 25 and 34 continue to be the most represented, each accounting for about one-third of all Instagram users.
As of November 2022
Comparison: August 2019 / March 2020 / April 2021 / November 2022 (in thousands)
Age and Gender on Instagram
When gender and age are examined more closely, there are more male users, particularly in the under-34 age group. Among users over 35, however, there are more female users. No statistical data is available on non-binary individuals.
As of November 2022
Gender Distribution on Instagram
Across Switzerland , 49.8% of Instagram users are female and 50.2% are male. This ratio has remained largely unchanged since April 2021. No statistics are available for non-binary individuals.
Reach via Instagram Stories
Instagram is a mobile app, which is why users are primarily (nearly 100%) reached via mobile devices.
Instagram Stories can reach 3.1 million users throughout Switzerland.
iOS vs. Android
In Switzerland, 65% of people can be reached on Instagram via iOS devices (iPads, iPhones, and iPods), and 35% via Android devices (Android smartphones and Android tablets).
Users: August 2019 / March 2020 / April 2021
In Switzerland, there are 3.8 million monthly Instagram users. By comparison, there were 2.7 million monthly active users in 2020 and 2.4 million monthly active users in 2019.
Instagram’s growth has been stagnant since April 2021.
Instagram Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (reuse of the data is permitted upon agreement and with attribution) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal recourse is excluded.
The user figures were defined as follows:
This figure is an estimate of the number of people who have seen ads in Meta apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Archive
Instagram Users in Switzerland | November 2022
When using this information, please cite “Source onlineKarma 2022” as the source.
- Instagram had a total of 3.8 million active users.
- Approximately 1.85 million women and approximately 1.87 million men were reached on Instagram.
- Instagram reached 2.6 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
- 1.4 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users in Switzerland | April 2021
When using this information, please cite “Source onlineKarma 2021.”
- Instagram had a total of 3.8 million active users.
- Approximately 1.9 million women and approximately 1.8 million men were reached on Instagram.
- Instagram reached 2.5 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
- 1.5 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram Users in Switzerland | March 2020
When using this information, please cite “Source onlineKarma 2020.”
- Instagram had a total of 2.7 million active users.
- Approximately 1.3 million women and approximately 1.3 million men were reached on Instagram.
- 1.8 million people in Switzerland were reached on Instagram via iOS devices (iPads, iPhones, and iPods).
- 1.2 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
