Currently, 3.8 million people in Switzerland use Instagram.
In the following, the online marketing agency onlineKarma presents the latest Instagram user statistics for Switzerland as of April 2021, broken down by age, gender, and reach.
Instagram Age Statistics for Switzerland
Since March 2020, the total number of Instagram users in Switzerland has risen by 40.7 percent, from 2.7 million to 3.8 million.
The 13–24 and 25–34 age groups remain the most represented, each accounting for about one-third of all Instagram users.
As of April 2021
Comparison: August 2019 / March 2020 / April 2021
Age and Gender on Instagram
When gender and age are examined more closely, it becomes apparent—particularly among the 25-34 age group—that an equal number of men and women use Instagram. Among those over 35, however, there are slightly more female users. No statistical data is available for non-binary individuals.
As of April 2021
Gender Distribution on Instagram
Across Switzerland, 51% of Instagram users are female and 49% are male. This ratio has changed only slightly since March 2020. No statistics are available for non-binary individuals.
Reach via Instagram Stories
Instagram is a mobile app, which is why users are primarily (almost 100%) reached via mobile devices.
Instagram Stories can reach 3.1 million users throughout Switzerland.
iOS vs. Android
In Switzerland, 63% of people can be reached on Instagram via iOS devices (iPads, iPhones, and iPods), and 37% via Android devices (Android smartphones and Android tablets).
Users: August 2019 / March 2020 / April 2021
There are 3.8 million monthly Instagram users in Switzerland. By comparison, there were 2.7 million monthly active users in 2020 and 2.4 million monthly active users in 2019.
Over the past 12 months, Instagram has seen 40% growth! Wow.
Instagram Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Facebook.
The user figures were defined as follows:
This figure is an estimate of the number of people who have seen ads in Facebook apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Archive
Instagram Users in Switzerland | March 2020
When using this information, please cite “Source onlineKarma 2020.”
- Instagram had a total of 2.7 million active users.
- Approximately 1.3 million women and approximately 1.3 million men were reached on Instagram.
- 1.8 million people in Switzerland were reached on Instagram via iOS devices (iPads, iPhones, and iPods).
- 1.2 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
