Instagram Usage Statistics for Switzerland in 2024

Currently, 3.8 million users in Switzerland use Instagram.

In the following, the online marketing agency onlineKarma presents the current Instagram user statistics for Switzerland as of January 2024, broken down by age, gender, and reach.

When using this information, please cite “Source: onlineKarma 2024.”If you use the figures in your work, we would appreciate it if you could send us a link or the PDF to info@onlinekarma.ch.

Since 2021, the total number of Instagram users in Switzerland has remained steady at around 3.8 million. 

The 25- to 34-year-old age group continues to be the largest, accounting for about one-third of all Instagram users.

As of January 2024

When we analyze gender and age in more detail, we find that there are more female users than male users in all age groups. No statistical data is available for non-binary individuals.

As of January 2024

Across Switzerland, 52.6% of Instagram users are female and 47.4% are male. No statistics are available for non-binary individuals.

Instagram is a mobile app, which is why users are primarily (nearly 100%) reached via mobile devices.

Instagram Stories can reach 3.2 million users throughout Switzerland.

In Switzerland, 67% of people can be reached on Instagram via iOS devices (iPads, iPhones, and iPods), and 33% via Android devices (Android smartphones and Android tablets).

In Switzerland, 3.8 million Instagram users are online each month. By comparison, there were 4 million active users in 2023. However, this slight decline could also be due to the fact that user figures for those under 18 are no longer reported.

Since 2021, the figures have remained at a similarly high level.

The analysis was conducted by onlineKarma (reuse of the data is permitted only with attribution) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal action is excluded.

The user figures were defined as follows:

When using this information, please cite the source as “ onlineKarma 2023.”

• Instagram had a total of 4 million active users.
• Approximately 2 million women and approximately 1.8 million men were reached on Instagram.
• Instagram reached 2.3 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
• 1.3 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).

When using this information, please cite “Source onlineKarma 2022” as the source.

• Instagram had a total of 3.8 million active users.
• Approximately 1.85 million women and approximately 1.87 million men were reached on Instagram.
• Instagram reached 2.6 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
• 1.4 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).

When using this information, please cite “Source onlineKarma 2021.”

• Instagram had a total of 3.8 million active users.
• Approximately 1.9 million women and approximately 1.8 million men were reached on Instagram.
• Instagram reached 2.5 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
• 1.5 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).

When using this information, please cite “Source onlineKarma 2020.”

• Instagram had a total of 2.7 million active users.
• Approximately 1.3 million women and approximately 1.3 million men were reached on Instagram.
• 1.8 million people in Switzerland were reached via iOS devices (iPads, iPhones, and iPods) on Instagram.
• 1.2 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).