Facebook Usage in Switzerland in 2026

In 2026, nearly one in three Swiss residents will use Facebook.

In the following, the online marketing agency onlineKarma presents the latest Facebook user statistics for Switzerland as of November 2025, broken down by age, language, gender, and reach.

The analysis was conducted by onlineKarma (reuse of the data is permitted upon agreement and with proper attribution) and is based on official figures from Meta.

A total of 3.1 million people use Facebook in Switzerland. To best reach your target audience through Facebook marketing, it’s important to know their age. All age groups can be reached on Facebook.

With 795,800 active users, the 35- to 44-year-old age group is the largest on Facebook. In second place are 25- to 34-year-olds with 688,700, followed by 45- to 54-year-olds with 640,500 active users.

Most Facebook users in Switzerland use English as their profile language.
More than a quarter of users use their accounts in German.

The breakdown of Swiss users is 50% female and 50% male. No statistical data is available for non-binary individuals.

The vast majority of Facebook users (92.1%) access the platform via mobile devices.

According to its own statements, the Meta Audience Network has “grown into one of the world’s largest advertising networks.”

The Meta Audience Network is a form of display advertising, similar to the Google Display Network. Meta and Google also compete in this market.

The publisher network includes numerous websites and mobile apps where Audience Network ads can be displayed. You can download the latest Meta publisher list here.

This makes it possible to reach additional people in Switzerland who aren’t already reachable via the Facebook app.

The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal recourse is excluded.

The numbers are defined as follows:

When using this information, please cite “Source onlineKarma 2025” as the source.

• Facebook had a total of 2.5 million active users.
• Approximately 1.2 million women and approximately 1.2 million men were reached on Facebook.

When using this information, please cite “Source onlineKarma 2024” as the source.

• Facebook had a total of 2.7 million active users.
• Approximately 1.3 million women and approximately 1.3 million men were reached on Facebook.

When using this information, please cite “Source onlineKarma 2023.”

• Facebook had a total of 3.5 million active users.
• Approximately 1.7 million women and approximately 1.7 million men were reached on Facebook.
• 2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.6 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)

When using this information, please cite “Source onlineKarma 2022” as the source.

• Facebook had a total of 3.3 million active users.
• Approximately 1.7 million women and approximately 1.6 million men were reached on Facebook.
• 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.5 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)

When using this information, please cite “Source onlineKarma 2021.”

• Facebook had a total of 3.5 million active users.
• Approximately 1.8 million women and approximately 1.7 million men were reached on Facebook.
• 2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.6 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)

When using this information, please cite “Source onlineKarma 2020.”

• Facebook had a total of 3.4 million active users.
• Approximately 1.7 million women and approximately 1.7 million men were reached on Facebook.
• 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.7 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)