To connect “engagement, people, and businesses” more quickly online, Google has decided to redefine its Google AdWords interface. The following changes will be implemented on July 24, 2018:
Google AdWords is now becoming => Google Ads.
DoubleClick and Google Analytics 360 Suite are merging to form => Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange are being combined into
=> Google Ad Manager.
Improvements
Google Ads
Creating custom campaigns has been simplified, allowing quicker access to frequently used features. The new graphics and reporting tools have also been improved, providing even more specific information. This includes all currently available campaign types, such as Search, Display, and Video.Google Marketing Platform
The new consolidation of features such as DoubleClick Bid Manager, Campaign Manager, and Audience Center into the Google Marketing Platform offers the advantage of planning and purchasing digital media in one place, enabling better measurement of optimization and usage.Google Ad Manager
The management of DoubleClick for Publishers and DoubleClick Ad Exchange is now unified within Google Ad Manager, simplifying ad serving. Ad settings have also been updated to achieve a higher standard.
Overall, the advertising tools and platforms are being simplified and redesigned for improved user-friendliness. Campaign creation and launch can now be implemented more quickly and will be easier to manage.
New Google Ads URLs
Google Ads Login
The URL "adwords.google.com" is changing to "ads.google.com".
Google Ads Help URL
"support.google.com/adwords" is changing to "support.google.com/google-ads".
Google Ads Blog
"https://adwords.googleblog.com/" is changing to "https://blog.google/products/ads/"
NEW: Detailed Demographic Targeting
The decision to introduce the Beta version of Detailed Demographics for selected advertisers aims to provide the most advanced demographic targeting in AdWords, now Google Ads, to date.
With great success, Google has acquired the ability to reach new and diverse target audiences.
For example, you can now go beyond previous standard targeting options and focus on education, parental status, marital status, and homeownership. These demographic factors aim to help you reach target audiences more specifically and accurately, enabling you to deliver more relevant advertising.
Conclusion
The new structure provides an organized overview of the various advertising options available with Google.
The new ad tools are perfectly simplified and impress with their elegant simplicity.
Tip: Google Marketing Live Keynote
Be the first to learn about the latest Google ads, analytics, and platform innovations. Register to watch the keynote live stream on Tuesday, July 10, at 12:00 PM. You can watch the live keynote here.
Related Links
*By submitting the form, you agree that onlineKarma stores and processes the personal data provided above to deliver the requested content to you: Privacy Policy.