Currently , 5.6 million users in Switzerland use the Meta network. This includes Facebook, Instagram, Messenger, and the Audience Network.
In the following, the online marketing agency onlineKarma presents the latest Facebook user statistics for Switzerland as of August 2023, broken down by age, language, gender, and reach.
The analysis was conducted by onlineKarma (reuse of the data is permitted upon agreement and with proper attribution) and is based on official figures from Meta.
Age Statistics for Facebook in Switzerland
(Facebook and Messenger ONLY)
To best reach your target audience through Facebook marketing, it’s important to know their age. All age groups can be reached on Facebook.
Users between the ages of 25 and 34 make up the largest group, with 863,900 members. The second-largest group consists of 35- to
44-year-olds, numbering 840,900, followed by 45- to 54-year-olds, with 657,900 active users.
December 2022
Comparison: Aug. 2019/March 2020/Apr. Dec. 2021 2022
Language on Facebook
(Facebook and Messenger ONLY)
Most Facebook users in Switzerland use German as their profile language. English is the second most common language. French is still the third most commonly used language, with 996,700 users.
Genders on Facebook
(Facebook and Messenger ONLY)
Of the Swiss users, 51.5% are female and 48.5% are male. This ratio has changed slightly compared to the previous year. No statistical data is available for non-binary individuals.
Reach via Facebook
(Facebook and Messenger ONLY)
Facebook and Messenger currently have a total of 3.3 million active users in Switzerland. 97% of them can be reached via mobile devices. An additional 545,300 users can be reached via desktop.
1.9 million people in Switzerland can be reached via iOS devices (iPads, iPhones, and iPods), and 1.5 million via Android devices (Android smartphones and Android tablets).
Reach via Meta Audience Network
According to its own statements, the Meta Audience Network has “grown into one of the world’s largest advertising networks.”
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google are also competing in this market.
The Publisher Network includes thousands of URLs where Audience Network ads can be displayed. You can download the Meta Publisher list containing all URLs here.
The Meta Audience Network can only be used in conjunction with Facebook, reaching additional people in Switzerland who aren’t already reachable via the Facebook app.
Facebook Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal recourse is excluded.
The numbers are defined as follows:
This figure is an estimate of the number of people who have seen ads in Meta apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Archive
Facebook Users in Switzerland | 2021
When using this information, please cite “Source onlineKarma 2021.”
- Facebook had a total of 3.5 million active users.
- Approximately 1.8 million women and approximately 1.7 million men were reached on Facebook.
- 2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
- 1.6 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users in Switzerland | 2020
When using this information, please cite “Source onlineKarma 2020.”
- Facebook had a total of 3.4 million active users.
- Approximately 1.7 million women and approximately 1.7 million men were reached on Facebook.
- 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
- 1.7 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
