Currently , 5.6 million users in Switzerland use the Meta network. This includes Facebook, Instagram, Threads, Messenger, and the Audience Network.
In the following, the online marketing agency onlineKarma presents the current Facebook user statistics for Switzerland as of November 2025, broken down by age, language, gender, and reach.
The analysis was conducted by onlineKarma (reuse of the data is permitted upon agreement and with proper attribution) and is based on official figures from Meta.
Age Statistics for Facebook in Switzerland
(November 2025)
A total of 2.5 million people use Facebook in Switzerland. To best reach your target audience through Facebook marketing, it’s important to know their age. All age groups can be reached on Facebook.
With 674,900 active users, the 35- to 44-year-olds make up the largest age group on Facebook. In second place are 25- to 34-year-olds with 553,100, followed by 45- to 54-year-olds with 546,100 active users.
Comparison: Aug. 2019/March 2020/Apr. 2021/Dec. 2022/Aug. 2023/Jan. 2024/Nov. 2025 (Users in thousands)
Language on Facebook
(November 2025)
Most Facebook users in Switzerland use German as their profile language.
One-third of users use the account in French.
Genders on Facebook
(November 2025)
The breakdown of Swiss users is 50% female and 50% male. No statistical data is available for non-binary individuals.
Reach via Facebook
(November 2025)
Facebook currently has a total of 2.5 million active users in Switzerland. 92.5% of them can be reached via mobile devices.
Reach via Meta Audience Network
According to its own statements, the Meta Audience Network has “grown into one of the world’s largest advertising networks.”
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google are also competing in this market.
The Publisher Network includes thousands of URLs and mobile apps where Audience Network ads can be displayed. You can download the Meta Publisher list containing all URLs here.
This makes it possible to reach additional people in Switzerland who aren’t already reachable via the Facebook app.
Facebook Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal recourse is excluded.
The numbers are defined as follows:
This figure is an estimate of the number of people who have seen ads in Meta apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Archive
Facebook Users in Switzerland | 2024
When using this information, please cite “Source onlineKarma 2024” as the source.
- Facebook had a total of 2.7 million active users.
- Approximately 1.3 million women and approximately 1.3 million men were reached on Facebook.
Facebook Users in Switzerland | 2023
When using this information, please cite “Source: onlineKarma 2023.”
- Facebook had a total of 3.5 million active users.
- Approximately 1.7 million women and approximately 1.7 million men were reached on Facebook.
- 2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
- 1.6 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users in Switzerland | 2022
When using this information, please cite “Source: onlineKarma 2022.”
- Facebook had a total of 3.3 million active users.
- Approximately 1.7 million women and approximately 1.6 million men were reached on Facebook.
- 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
- 1.5 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users in Switzerland | 2021
When using this information, please cite “Source: onlineKarma 2021.”
- Facebook had a total of 3.5 million active users.
- Approximately 1.8 million women and approximately 1.7 million men were reached on Facebook.
- 2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
- 1.6 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)
Facebook Users in Switzerland | 2020
When using this information, please cite “Source onlineKarma 2020.”
- Facebook had a total of 3.4 million active users.
- Approximately 1.7 million women and approximately 1.7 million men were reached on Facebook.
- 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
- 1.7 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)
