Currently, 5.6 million users in Switzerland use the Facebook network. This includes Facebook, Instagram, Messenger, and the Audience Network.
In the following, the online marketing agency onlineKarma presents the latest Facebook user statistics for Switzerland as of April 2021, broken down by age, language, gender, and reach.
Age Statistics for Facebook in Switzerland
(Facebook and Messenger ONLY)
To best reach your target audience through Facebook marketing, it’s important to know their age. All age groups can be reached on Facebook.
Users aged 25–34 make up the largest user group, with 950,000 members. The second-largest group consists of 35- to
44-year-olds, with 840,000 users, followed by 45- to 54-year-olds, with 640,000 active users.
As of April 2021
Comparison: August 2019 / March 2020 / April 2021
Language on Facebook
(Facebook and Messenger ONLY)
Most Facebook users in Switzerland use German as their profile language. French is the second most common language. Italian is still the third most common language, with 350,000 users.
Genders on Facebook
(Facebook and Messenger ONLY)
Of the Swiss users, 51% are female and 49% are male. This ratio has changed slightly compared to the previous year. No statistical data is available for non-binary individuals.
Reach via Facebook
(Facebook and Messenger ONLY)
Facebook and Messenger currently have a total of 3.5 million active users in Switzerland. 94% of them can be reached via mobile devices. An additional 740,000 users can be reached via desktop.
Mobile vs. Desktop
In Switzerland, 2 million people can be reached via iOS devices (iPads, iPhones, and iPods) and 1.6 million via Android devices (Android smartphones and Android tablets).
Reach via the Facebook Audience Network
According to its own statements, the Facebook Audience Network has “grown into one of the world’s largest advertising networks.”
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google are also competing in this market.
The Publisher Network includes thousands of URLs where Audience Network ads can be displayed. You can download the Facebook Publisher List with all the URLs here.
The Facebook Audience Network can only be used in conjunction with Facebook. It is estimated that it can reach a total of approximately 300,000 additional people in Switzerland who are not already reachable via the Facebook app.
A social network where users—whether individuals or businesses—can create virtual profiles.
Each user can communicate with and connect to other users through their profile.
Facebook Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Facebook.
User numbers are defined as follows:
This figure is an estimate … of the number of people who have seen ads in Facebook apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
