In the last quarter of 2021, 4.55 billion (not million ;) people were active on social media. This is another 409 million more than the previous year. Below are some particularly impressive social media facts & figures.
The growth in 2021 vs. 2020 for active social media users worldwide was +9.9% (+409 million). (The Global State of Digital 2021, Hootsuite)
44% of consumers have contacted a company's customer service via social media (Harris Insights & Analytics LLC).
44% of companies plan to use YouTube for the first time in 2022. (HubSpot)
46% of all social media traffic to company websites comes from LinkedIn (LinkedIn).
52% of online brand discoveries happen on public social networks. (Digital 2020 Report, Hootsuite)
51% of companies expect an increase in their budget for paid social media posts. (Social Trends 2022, Hootsuite)
54% of social media users utilize social media for product research. (GlobalWebIndex)
63% of Facebook users use the platform for shopping activities. (Facebook internal data, April 2019)
78% of consumers are likely to purchase from a brand or company after having positive experiences with that brand on social networks. (Harris Insights & Analytics LLC)
86% of online shoppers who use Facebook platforms weekly ultimately purchased products in fashion, beauty, furniture, or consumer electronics that they discovered on the platform. (“Discovery-Led Shopping Study” by GFK)
89% of entrepreneurs are convinced that companies not investing in social media marketing will fall behind (Harris Insights & Analytics LLC).
90% of people on Instagram follow a business. (Instagram)
90% of all people who use the internet also actively use social media (4.2 billion people – as of January 2021). (The Global State of Digital 2021, Hootsuite)
91% of consumers say they are more likely to shop with brands that offer deals and 1:1 recommendations. (Accenture Pulse Check 2018)
92% of users stated that they took immediate action the moment they saw something on Instagram. (“Project Instagram” by Ipsos)
98.3% of Facebook users access the platform via mobile devices. (Statista)
