In the last quarter of 2021, 4.55 billion (not million ;) people were active on social media. That's another 409 million more than in the previous year. Here are some particularly impressive social media facts and figures
+9.9% (+409 million) was the growth in active social media users worldwide in 2021 compared to 2020 . (The Global State of Digital 2021, Hootsuite)
44% of consumers have contacted a company's customer service via social media (Harris Insights & Analytics LLC).
44% of companies plan to use YouTube for the first time in 2022. (HubSpot)
46% of all social media traffic to company websites comes from LinkedIn. (LinkedIn)
52% ofonline brand discoveries occur on public social networks. (Digital 2020 Report, Hootsuite)
51% of companies expect to increase their budget for paid posts on social media. (Social Trends 2022, Hootsuite)
54% of social media users use social media to research products. (GlobalWebIndex)
63% of Facebook users utilize the platform for shopping activities. (Facebook internal data, April 2019)
78% of consumers are likely to purchase from a brand or company after having a positive experience with that brand on social media. (Harris Insights & Analytics LLC)
86% of online shoppers who use Facebook platforms weekly ultimately purchased the fashion, beauty, furniture, or consumer electronics product they discovered on the platform. ("Discovery-Led Shopping Study" by GFK)
89% of entrepreneurs are convinced that companies that do not invest in social media marketing will fall behind (Harris Insights & Analytics LLC).
90% of people on Instagram follow a business. (Instagram)
90% of all people who use the internet also actively use social media ( 4.2 billion people – as of January 2021). (The Global State of Digital 2021, Hootsuite)
91% of consumers say they are more likely to buy from brands that offer deals and 1:1 recommendations. (Accenture Pulse Check 2018)
92% of users stated that they took immediate action the moment they saw something on Instagram . (“Project Instagram” by Ipsos)
98.3% of Facebook users access the platform via mobile devices. (Statista)
