In less than a month, Twitter has lost more than half of its 100 most important advertising customers. These include brands such as Coca-Cola, Chanel, and Nestlé. But why is that?
Forget everything you knew about SEO. Because in the new world of search, new rules apply. The major search engines, from Google to ChatGPT, no longer think in terms of links and keywords. They think in terms of answers.
