Telebasel Becomes Baseljetzt
With Baseljetzt, Telebasel has created a new news portal for the Basel region – younger, more engaging, and also more entertaining. Baseljetzt targets a younger audience and thus ideally complements Telebasel.
The news portal reports on everything that happens in the world and is relevant here. The completely redesigned and reprogrammed app features not only news but also entertaining elements and service offerings, such as detailed weather forecasts for the region.
Initial Situation
Given the changing media consumption habits and declining television viewership, Telebasel faced the challenge of reaching a new audience and securing the company's future. The launch of the "Baseljetzt" news portal aimed to attract a younger target group by presenting entertaining and service-oriented content.
The focus was on addressing regional and international topics in an appealing way and creating a platform that reflects the interests and discussions of young people.
onlineKarma supported Baseljetzt with various measures.
Goals
🎯 Attracting a younger target audience for Baseljetzt.
🎯 Providing entertaining and fun content.
🎯 Covering regional hotspots on Baseljetzt.
🎯 Fostering user interaction and engagement.
“onlineKarma provided us with perfect support for the launch of the Baseljetzt news app, especially in community building and generating app store reviews. THANK YOU VERY MUCH!”
Measures
🛠️ Strategy and concept development for the launch of Baseljetzt.
🛠️ Coordination and consulting during project implementation.
🛠️ Google Ads and iOS App Download Campaigns
🛠️ Social Media (Meta) Campaigns for Fasnacht (Carnival)
🛠️ Defining target audiences and optimized content delivery.
🛠️ Conducting A/B testing to optimize campaigns.
🛠️ … and much more
Online marketing solutions that deliver visible and measurable results.
onlineKarma is your Swiss online marketing agency in Basel, dedicated to creating a successful online presence and website for you.
Your success is our satisfaction.
Results
🏆 Over 5,300 App Downloads
🏆 Over 3,200 Leads collected
🏆 45 seconds average session duration through Social Media campaign for Fasnacht (Carnival)
