Telebasel becomes Baseljetzt
With Baseljetzt, Telebasel has created a new news portal for the Basel region – younger, more exciting, but also more entertaining. Baseljetzt is aimed at a younger audience and thus complements Telebasel perfectly.
The news portal reports on everything that happens in the world and is of interest here. Not only news shapes the completely reprogrammed and redesigned app, but also entertaining elements and services such as detailed weather forecasts for the region.
initial situation
In light of changing media usage habits and declining television viewership, Telebasel faced the challenge of appealing to a new audience and securing the future of the company. The launch of the news portal "Baseljetzt" was intended to reach a younger target group by presenting entertaining and service-oriented content.
The focus was on addressing regional and international issues in an appealing way and creating a platform that reflects the interests and discussions of young people.
onlineKarma supported Baseljetzt with various measures.
objectives
🎯 Appealing to a younger target group for Baseljetzt.
🎯 Providing entertaining and fun content.
🎯 Coverage of regional hot topics on Baseljetzt.
🎯 Promoting user interaction and engagement.
"onlineKarmaprovided us with perfect support in building a community and generating reviews in the app stores for the launch of the Baseljetzt news app. THANK YOU VERY MUCH!"
Measures
🛠️ Strategy and concept development for the launch of Baseljetzt.
🛠️ Coordination and consulting during project implementation.
🛠️ Google Ads and iOS app download campaigns
🛠️ Social media (Meta) Carnival campaigns
🛠️ Definition of target groups and optimized delivery of content.
🛠️ Conducting A/B testing to optimize campaigns.
🛠️ … and much more
Online marketing solutions that are visible and measurable.
onlineKarma is your Swiss online marketing agency in Basel for a successful online presence and website.
If you succeed, we are satisfied.
results
🏆 Over 5,300 app downloads
🏆Over 3,200 leads collected
🏆 45 seconds dwell time thanks to social media campaign for Fasnacht
