With the goal of connecting “engagement, people, and businesses” more quickly online, Google has decided to redesign its Google AdWords interface. The following changes will take effect on July 24, 2018:
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Google AdWords is now being renamed => Google Ads .
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DoubleClick and Google Analytics 360 Suite are merging to form the> Google Marketing Platform.
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DoubleClick for Publishers and DoubleClick Ad Exchange are being merged into
=> Google Ad Manager.
Improvements
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Google Ads
Creating custom campaigns has been simplified, allowing for faster access to the most frequently used features. The new graphics and reporting tools have also been improved and now provide even more detailed information. This includes all campaign types currently available, such as Search, Display, and Video. -
Google Marketing Platform
The new consolidation of features such as DoubleClick Bid Manager, Campaign Manager, and Audience Center into the Google Marketing Platform offers the advantage of allowing digital media to be planned and purchased in one place, making it easier to measure optimization and usage. -
Google Ad Manager
Management of DoubleClick for Publishers and DoubleClick Ad Exchange is now consolidated within Google Ad Manager, which simplifies ad serving. The ad settings have also been updated to meet a higher standard.
Overall, advertising tools and platforms are being simplified and redesigned to improve user-friendliness. Creating and launching campaigns can be done more quickly and will be easier to manage.
New Google Ads URLs
Google Ads Login
The URL “adwords.google.com” is changing to “ads.google.com“.
Google Ads Help URL:
“support.google.com/adwords” becomes “support.google.com/google-ads“.
Google Ads Blog
“https://adwords.googleblog.com/” is becoming “https://blog.google/products/ads/”
NEW: Detailed Demographic Targeting
The decision to roll out the beta version of Detailed Demographics for advertisers is intended to provide the most advanced demographic targeting available in AdWords—or rather, Google Ads—to date. :)
With great success. This is how Google has developed the ability to reach new and diverse audiences.
For example, you can now go beyond the standard targeting options of the past and target audiences based on education, parental status, marital status, and home ownership. These demographic factors are designed to help you reach target audiences more specifically and precisely, enabling you to run more relevant ads.
Conclusion
The new structure provides a clear overview of the various advertising options available through Google.
The new ad tools are perfectly streamlined and impress with their simple complexity. ;)
Tip: Google Marketing Live Keynote
Be the first to learn about the latest Google ads, analytics, and platform innovations. Register to watch the live keynote stream on Tuesday, July 10, at 12:00 p.m. You can watch the live keynote here.
