Web & Tracking

Cybercriminals are becoming increasingly targeted. The Federal Office for Cybersecurity (BACS) states in its latest semi-annual report that attacks are increasingly individualized, with artificial intelligence being used more and more frequently.

New visitors should be able to understand within 2–3 seconds what you offer and why they should stay.

If you run a website, an online store, or a marketing campaign, you likely have a specific goal in mind: You want your potential customers to take certain actions—whether that’s making a purchase, signing up for your newsletter, or filling out a contact form.

In this comparison between the nDSG and the GDPR, learn how the new Swiss Data Protection Act—which takes effect on September 1, 2023—relates to the EU General Data Protection Regulation. We highlight 11 key differences, ranging from penalties and reporting requirements to data protection representatives and profiling.

What's the easiest way to protect your website and your personal information online? We've put together 10 helpful tips for staying safer online.

Despite advanced analytics tools, some website traffic often remains invisible. Learn about the nine most common reasons for tracking limitations.

Benefits of the new Google Analytics 4 and why you should install it. Learn more now.

The growing desire to shop and spend toward the end of the year offers retailers the chance to enjoy months of strong sales. Here’s how you can thoroughly prepare for the holiday shopping season—for both your customers and yourself—in just 5 steps.

By 2020, more people will own a smartphone than have access to running water or electricity. This is fundamentally changing the marketing landscape. Companies must adapt their marketing strategies to the online world if they want to remain viable in the long term.