Facebook Usage in Switzerland | 2023

Currently , 5.8 million users in Switzerland use the Meta network. This includes Facebook, Instagram, Messenger, and the Audience Network.

In the following, the online marketing agency onlineKarma presents the latest Facebook user statistics for Switzerland as of August 2023, broken down by age, language, gender, and reach.

The analysis was conducted by onlineKarma (reuse of the data is permitted upon agreement and with proper attribution) and is based on official figures from Meta.

To best reach your target audience through Facebook marketing, it’s important to know their age. All age groups can be reached on Facebook.

Users between the ages of 35 and 44 make up the largest group, with 893,000. The second-largest group consists of 25- to
34-year-olds, with 873,800, followed by 45- to 54-year-olds, with 687,100 active users.

Most Facebook users in Switzerland use German as their profile language. English is the second most common language. French is still the third most commonly used language, with 1,100,000 users.

The breakdown of Swiss users is 50% female and 50% male. No statistical data is available for non-binary individuals.

Facebook and Messenger currently have a total of 3.5 million active users in Switzerland. 97% of these can be reached via mobile devices. An additional 490,700 users can be reached via desktop.

In Switzerland, 2 million people can be reached via iOS devices (iPads, iPhones, and iPods) and 1.6 million via Android devices (Android smartphones and Android tablets).

According to its own statements, the Meta Audience Network has “grown into one of the world’s largest advertising networks.”

The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google are also competing in this market.

The Publisher Network includes thousands of URLs where Audience Network ads can be displayed. You can download the Meta Publisher list containing all URLs here.

The Meta Audience Network can only be used in conjunction with Facebook, reaching additional people in Switzerland who aren’t already reachable via the Facebook app.

The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal recourse is excluded.

The numbers are defined as follows:

When using this information, please cite “Source onlineKarma 2022” as the source.

• Facebook had a total of 3.3 million active users.
• Approximately 1.7 million women and approximately 1.6 million men were reached on Facebook.
• 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.5 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)

When using this information, please cite “Source onlineKarma 2021.”

• Facebook had a total of 3.5 million active users.
• Approximately 1.8 million women and approximately 1.7 million men were reached on Facebook.
• 2 million people in Switzerland could be reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.6 million people in Switzerland were reached on Facebook via Android devices (Android smartphones and Android tablets)

When using this information, please cite “Source onlineKarma 2020.”

• Facebook had a total of 3.4 million active users.
• Approximately 1.7 million women and approximately 1.7 million men were reached on Facebook.
• 1.9 million people in Switzerland were reached on Facebook via iOS devices (iPads, iPhones, and iPods).
• 1.7 million people in Switzerland could be reached on Facebook via Android devices (Android smartphones and Android tablets)