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LinkedIn statistics & usage in Switzerland 2023

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Raphael Guldimann
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Currently, around 4.1 million people in Switzerland use the social network LinkedIn. With more than 890+ million members in over 200 countries and regions, LinkedIn is therefore the world’s largest professional network.

Below, the online marketing agency onlineKarma presents the latest LinkedIn user figures for Switzerland as of August 2023, covering languages, age, gender and more.

The analysis was carried out by onlineKarma (the data may be reused by arrangement and with attribution) and is based on LinkedIn’s official figures.

LinkedIn profile languages in Switzerland

[August 2023]

Most LinkedIn users in Switzerland have set German as their profile language. French is the second most common language.

English is used as the default language on LinkedIn, which means that all users are assumed to speak English.

Romansh is unfortunately not (yet) available as a profile language 🤷‍♂️

LinkedIn profile languages in Switzerland in August 2023: German 48.8 %, French 22.4 %, Italian 4.1 %, other languages 24.6 % and Romansh 0 %

Age statistics for LinkedIn users in Switzerland [2023]

Half of LinkedIn users in Switzerland are between 25 and 34 years old.

Age distribution of LinkedIn users in Switzerland in 2023: 18–24 years 17.9 %, 25–34 years 50.2 %, 35–54 years 26.3 % and 55+ 5.5 %

Gender on LinkedIn

Women are significantly underrepresented on LinkedIn. This differs from other social networks (Facebook statistics Switzerland or Instagram statistics Switzerland). No statistical figure is available for non-binary people.

Gender distribution of LinkedIn users in Switzerland in 2023: women 43.2 % and men 56.8 %; no figure is available for non-binary people

Distribution of users based on company size

(number of employees)

The employer’s company size can only be determined for around 2 million of the 4.1 million users.

Around 55 % of the LinkedIn users analysed work for a company with no more than 1’000 employees. Only around 2/5 of LinkedIn users work in an SME (fewer than 200 employees).

Distribution of LinkedIn users in Switzerland by number of employees at their employer in 2023

Collection of LinkedIn statistics for Switzerland

The analysis was conducted by onlineKarma (the data may be reused by arrangement and with attribution) and is based on official LinkedIn figures. No guarantee is given for the accuracy of the information. Legal recourse is excluded.

Archive

LinkedIn users in Switzerland | 2022

When using this information, please cite “Source onlineKarma 2022”.

  • LinkedIn had a total of 3.9 million active users.
  • around 1.5 million women and around 2 million men could be reached on LinkedIn.

LinkedIn users in Switzerland | 2021

When using this information, please cite “Source onlineKarma 2021”.

  • LinkedIn had a total of 3.3 million active users.
  • around 1.3 million women and around 1.8 million men could be reached on LinkedIn.

LinkedIn users in Switzerland | 2020

When using this information, please cite “Source onlineKarma 2020”.

  • LinkedIn had a total of 3.1 million active users.
  • around 1.1 million women and around 1.6 million men could be reached on LinkedIn.
Julia Vanoni
About the author

Julia Vanoni

Member of the Management Team

Julia Vanoni is a member of the management team at onlineKarma.

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