In Switzerland, approximately 3.1 million users currently use the social network LinkedIn. With over 645+ million members in more than 200 countries and regions, LinkedIn is the world’s largest professional network.
In the following article, the online marketing agency onlineKarma presents the latest LinkedIn user statistics for Switzerland as of September 2020, breaking them down by age, gender, language, and more.
LinkedIn Profile Languages in Switzerland [September 2020]
Most LinkedIn users in Switzerland choose German as their profile language. The second most common language is French.
English is the default language on LinkedIn, so it is assumed that all users speak English.
Age Statistics for LinkedIn Users in Switzerland [2020]
More than half of LinkedIn users in Switzerland are between the ages of 25 and 34. Compared to last year, the percentage of this group has increased.
LinkedIn Users: Desktop vs. Mobile
Unfortunately, LinkedIn does not provide figures for Switzerland regarding desktop and mobile usage. However, as early as 2017, approximately 60% of users accessed the platform via mobile (source: Fortune via techjury). As of today, it is safe to assume that this figure is significantly higher.
Gender on LinkedIn
Women are significantly underrepresented on LinkedIn. The situation is different on other social networks (Facebook statistics for Switzerland or Instagram statistics for Switzerland). The “undefined” users are the difference between the total number of users including the gender and total number of LinkedIn users. No further information is provided on this topic.
Distribution of Users by Company Size
(Number of employees)
It is important to note here that the size of the employer can be determined for only about 1.3 million of LinkedIn’s 3.1 million users.
About 52% of LinkedIn users for whom this information is available work at a company with no more than 1,000 employees. Only about one-third of LinkedIn users work at an SME (fewer than 250 employees). This is despite the fact that , according to the FSO’s Business Structure Statistics, More than two-thirds of Switzerland’s workforce is employed by small and medium-sized enterprises (SMEs), while only one-third works for large companies.
Here is an overview of employees in Switzerland by company size:
