Currently, 2.77 million users over the age of 18 in Switzerland use TikTok.
In the following, the online marketing agency onlineKarma presents the latest TikTok usage statistics for Switzerland as of January 2025, broken down by age, language, gender, and reach.
TikTok Age Statistics for Switzerland
(November 2025)
The total number of TikTok users in Switzerland
is 2.78 million.
TikTok is no longer a platform exclusively for young people. More and more older demographics are discovering the short-form video platform for themselves. The 25- to 34-year-old age group is the most heavily represented, followed by 18- to 24-year-olds.
For privacy reasons, data on individuals under the age of 18 is not provided.
Age and Gender on TikTok
(November 2025)
A closer look at gender and age reveals that the gender gap is most pronounced among 18- to 34-year-olds. As the target group gets older, this gap narrows.
Gender Distribution on TikTok
Across Switzerland, 62% of TikTok users are female and 38% are male. No statistics are available for non-binary individuals.
Language on TikTok
(November 2025)
Most TikTok users in Switzerland use German as their profile language. French is the second most common language. English is the third most common language, with 818,000 users.
TikTok Statistics Survey in Switzerland
The analysis was carried out by onlineKarma (further use of the data possible after consultation and with source attribution).> Contact information is provided and is based on official TikTok figures. Data for individuals under 18 years of age is not available. No guarantee is given for the accuracy of the information. Legal recourse is excluded.
Archive
TikTok Users in Switzerland | 2024
When using this information, please include “Source: onlineKarma 2024.”
- TikTok had a total of 2.8 million active users in Switzerland.
- Across Switzerland, 49% of TikTok users are female and 51% are male.
TikTok Users in Switzerland | 2023
When using this information, please cite “Source: onlineKarma 2023” as the source.
- TikTok had a total of 2.5 million active users in Switzerland.
- Across Switzerland, 48.6% of TikTok users are female and 51.4% are male.
TikTok Users in Switzerland | 2022
When using this information, please cite “Source: onlineKarma 2022” as the source.
- TikTok had a total of 3 million active users (including those under 18) in Switzerland.
- Across Switzerland, 50% of TikTok users are female and 50% are male.
