In the last quarter of 2021, 4.55 billion (not million ;) people were active on social media. That’s another 409 million more than the previous year. Here are some particularly impressive social media facts and figures.
The number of active social media users worldwide grew by 9.9% (+409 million) in 2021 compared to 2020. (The Global State of Digital 2021, Hootsuite)
44% of consumers have contacted a company’s customer service department via social media. (Harris Insights & Analytics LLC)
44% of companies plan to use YouTube for the first time in 2022. (HubSpot)
46% of all social media traffic to corporate websites comes from LinkedIn. (LinkedIn)
52% of onlinebrand discoveries occur on public social networks. (Digital 2020 Report, Hootsuite)
51% of companies expect their budget for paid social media posts to increase. (Social Trends 2022, Hootsuite)
54% of social media users use social media to research products. (GlobalWebIndex)
63% of Facebook users use the platform for shopping. (Internal data from Facebook, April 2019)
78% of consumers are likely to buy from a brand or company after having a positive experience with that brand on social media. (Harris Insights & Analytics LLC)
86% of online shoppers who use Facebook platforms weekly ultimately purchased a product—in the fashion, beauty, furniture, or consumer electronics categories—that they discovered on the platform. (“Discovery-Led Shopping Study” by GFK)
89% of entrepreneurs believe that companies that don’t invest in social media marketing will fall behind. (Harris Insights & Analytics LLC)
90% of people on Instagram follow a business. (Instagram)
90% of all Internet users are also active on social media (4.2 billion people—as of January 2021). (The Global State of Digital 2021, Hootsuite)
91% of consumers say they are more likely to shop with brands that offer promotions and personalized recommendations. (Accenture Pulse Check 2018)
92% of users said they took immediate action the moment they saw something on Instagram. (“Project Instagram” by Ipsos)
98.3% of Facebook users access the platform via mobile devices. (Statista)
