Instagram Usage Statistics for Switzerland in 2023

Currently, 4 million users in Switzerland use Instagram.

In the following, the online marketing agency onlineKarma presents the latest Instagram user statistics for Switzerland as of August 2023, broken down by age, gender, and reach.

When using this information, please cite “Source: onlineKarma 2023.”If you use the figures in your work, we would appreciate it if you could send us a link or a PDF of your work to info@onlinekarma.ch.

Since 2022, the total number of Instagram users in Switzerland has risen to 4 million.

The age groups between 13 and 24 and 25 and 34 continue to be the most represented, each accounting for about one-third of all Instagram users.

When gender and age are examined more closely, the number of female and male users is roughly equal, particularly in the under-34 age group. Among users over the age of 35, however, there are more female users. No statistical data is available on non-binary individuals.

Across Switzerland, 52.6% of Instagram users are female and 47.4% are male. No statistics are available for non-binary individuals.

Instagram is a mobile app, which is why users are primarily (nearly 100%) reached via mobile devices.

Instagram Stories can reach 3.2 million users throughout Switzerland.

In Switzerland, 67% of people can be reached on Instagram via iOS devices (iPads, iPhones, and iPods), and 33% via Android devices (Android smartphones and Android tablets).

In Switzerland , 4 million Instagram users are online each month. By comparison, there were 3.8 million monthly active users in 2022 and 2021, 2.7 million monthly active users in 2020, and 2.4 million monthly active users in 2019.

Since November 2022, Instagram has seen an increase in active users.

The analysis was conducted by onlineKarma (reuse of the data is permitted upon agreement and with proper attribution) and is based on official figures from Meta. No guarantee is made as to the accuracy of the information. Legal recourse is excluded.

The user figures were defined as follows:

When using this information, please cite “Source onlineKarma 2022” as the source.

• Instagram had a total of 3.8 million active users.
• Approximately 1.85 million women and approximately 1.87 million men were reached on Instagram.
• Instagram reached 2.6 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
• 1.4 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).

When using this information, please cite “Source onlineKarma 2021.”

• Instagram had a total of 3.8 million active users.
• Approximately 1.9 million women and approximately 1.8 million men were reached on Instagram.
• Instagram reached 2.5 million people in Switzerland via iOS devices (iPads, iPhones, and iPods).
• 1.5 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).

When using this information, please cite “Source onlineKarma 2020.”

• Instagram had a total of 2.7 million active users.
• Approximately 1.3 million women and approximately 1.3 million men were reached on Instagram.
• 1.8 million people in Switzerland were reached on Instagram via iOS devices (iPads, iPhones, and iPods).
• 1.2 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).