Currently, 4.6 million users in Switzerland use the Facebook network. This includes Facebook, Instagram, Messenger, and the Audience Network.
In the following, the online marketing agency onlineKarma presents the latest Facebook user statistics for Switzerland as of March 2020, broken down by age, language, gender, and reach.
Age Statistics for Facebook in Switzerland (Facebook and Messenger ONLY)
To best reach your target audience through Facebook marketing, it’s important to know their age. All age groups can be reached on Facebook.
Users aged 25–34 make up the largest user group, with 1 million. The second-largest group consists of 35- to
44-year-olds, with 830,000 users, followed by 45- to 54-year-olds, with 630,000 active users.
As of March 2020
Language on Facebook (Facebook and Messenger ONLY)
Most Facebook users in Switzerland use German as their profile language. French is the second most common language. Italian is still the third most common language, with 360,000 users.
Gender on Facebook (ONLY Facebook and Messenger)
The number of female and male Facebook users in Switzerland is 1.7 million each. This ratio has not changed from the previous year. No statistical data is available for non-binary individuals.
Reach via Facebook (Facebook and Messenger ONLY)
Currently, Facebook and Messenger have a combined total of 3.4 million active users in Switzerland. 100% of them can be reached via mobile devices. An additional 840,000 users can be reached via desktop.
1.9 million people in Switzerland can be reached via iOS devices (iPads, iPhones, and iPods) , and 1.7 million via Android devices (Android smartphones and Android tablets).
Reach via the Facebook Audience Network
According to its own statements, the Facebook Audience Network has “grown into one of the world’s largest advertising networks.”
The Facebook Audience Network is a form of display advertising, similar to the Google Display Network.
Facebook and Google are also competing in this market…
The Publisher Network includes thousands of URLs where Audience Network ads can be displayed. You can download the Facebook Publisher List with all the URLs here.
The Facebook Audience Network can only be used in conjunction with Facebook. It is estimated that this can reach a total of approximately 400,000 additional people in Switzerland who cannot already be reached through the Facebook app.
The Audience Network reaches a total of 2.8 million people in Switzerland.
Archive: Facebook Users in Switzerland – August 2019
Data as of August 2019. According to the onlineKarma analysis at that time, Facebook had a total of 3.4 million active users in Switzerland. Of these, 3.2 million were reachable via mobile devices —approximately 94% by calculation . 840,000 people were reachable via desktop; the device groups overlap.
Source: onlineKarma analysis “Facebook Users in Switzerland | August 2019,” based on Facebook estimates from Ads Manager at that time. These archived figures are not current user numbers and do not constitute a census. They document the data underlying older references to the 2019 Facebook statistics.
Facebook Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Facebook.
User numbers are defined as follows:
This figure is an estimate … of the number of people who have seen ads in Facebook apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
