Currently, 2.7 million users in Switzerland use Instagram.
In the following, the online marketing agency onlineKarma presents the latest Instagram user statistics for Switzerland as of March 2020, broken down by age, gender, and reach.
Instagram Age Statistics for Switzerland
Since August 2019, the total number of Instagram users in Switzerland has risen by 8 percent, from 2.5 million to 2.7 million.
The 13–24 and 25–34 age groups continue to be the most represented, each accounting for about one-third of all Instagram users.
As of March 2020
Age and Gender on Instagram
When gender and age are examined more closely, a difference can be observed, particularly among the 25-34 age group. More men in this age group use Instagram, whereas among those over 35, there are slightly more female users. No statistical data is available for non-binary individuals.
As of December 2020
Genders on Instagram
Female and male users are equally represented on Instagram throughout Switzerland, with 1.3 million users of each gender. This ratio has not changed since August 2019. No statistical data is available for non-binary individuals.
Reach via Instagram Stories
Instagram is a mobile app, which is why users are primarily (almost 100%) reached via mobile devices.
Instagram Stories can reach 2.3 million users throughout Switzerland.
iOS vs. Android
1.8 million people in Switzerland can be reached on Instagram via iOS devices (iPads, iPhones, and iPods), and 1.2 million via Android devices (Android smartphones and Android tablets).
Users: August 2019 vs. March 2020
In Switzerland, 2.7 million Instagram users are online each month. By comparison, there were 2.4 million active monthly users in 2019.
Instagram Statistics Survey in Switzerland
The analysis was conducted by onlineKarma (please cite the source) and is based on official figures from Facebook.
The user figures were defined as follows:
This figure is an estimate of the number of people who have seen ads in Facebook apps and services over the past 30 days.
This number is not a prediction of how many people will see your ad, and it may change over time. It does not take into account population estimates or census data.
Archive
Instagram Users in Switzerland | August 2019
When using this information, please cite “Source onlineKarma 2019” as the source.
- Instagram had a total of 2.5 million active users.
- Approximately 1.2 million women and approximately 1.2 million men were reached on Instagram.
- 1.6 million people in Switzerland were reached on Instagram via iOS devices (iPads, iPhones, and iPods).
- 1.1 million people in Switzerland were reached on Instagram via Android devices (Android smartphones and Android tablets).
Instagram is one of the most important social media platforms worldwide and is owned by Facebook.
Using the Instagram mobile app, users can apply filters to and share photos, videos, and Stories.
