{"id":7977,"date":"2018-03-23T20:44:52","date_gmt":"2018-03-23T19:44:52","guid":{"rendered":"https:\/\/new.onlinekarma.me\/blog\/digitalisation-pourquoi-lexperience-utilisateur-ux-est-centrale\/"},"modified":"2026-09-22T13:25:43","modified_gmt":"2026-09-22T11:25:43","slug":"digitalisation-pourquoi-lexperience-utilisateur-ux-est-centrale","status":"publish","type":"post","link":"https:\/\/www.onlinekarma.ch\/fr\/blog\/digitalisation-pourquoi-lexperience-utilisateur-ux-est-centrale\/","title":{"rendered":"Digitalisation : pourquoi l\u2019exp\u00e9rience utilisateur (UX) est centrale"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>D\u2019ici 2020, le nombre de personnes poss\u00e9dant un smartphone d\u00e9passera celui des personnes ayant acc\u00e8s \u00e0 l\u2019eau courante ou \u00e0 l\u2019\u00e9lectricit\u00e9. Cela transforme aussi en profondeur le monde du marketing. Les entreprises doivent adapter leurs strat\u00e9gies marketing au monde en ligne si elles souhaitent s\u2019inscrire dans la dur\u00e9e.<\/p>\n","protected":false},"author":3,"featured_media":7978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[188,187],"class_list":["post-7977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-et-suivi","tag-digitalisation","tag-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/posts\/7977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/comments?post=7977"}],"version-history":[{"count":6,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/posts\/7977\/revisions"}],"predecessor-version":[{"id":10084,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/posts\/7977\/revisions\/10084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/media\/7978"}],"wp:attachment":[{"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/media?parent=7977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/categories?post=7977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/fr\/wp-json\/wp\/v2\/tags?post=7977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}