{"id":7926,"date":"2018-03-23T20:44:52","date_gmt":"2018-03-23T19:44:52","guid":{"rendered":"https:\/\/new.onlinekarma.me\/blog\/digitalisation-why-user-experience-ux-is-central\/"},"modified":"2026-09-22T13:25:42","modified_gmt":"2026-09-22T11:25:42","slug":"digitalisation-why-user-experience-ux-is-central","status":"publish","type":"post","link":"https:\/\/www.onlinekarma.ch\/en\/blog\/digitalisation-why-user-experience-ux-is-central\/","title":{"rendered":"Digitalisation: Why user experience (UX) is central"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>By 2020, more people will own a smartphone than have access to running water or electricity. This is fundamentally changing the marketing landscape. Companies must adapt their marketing strategies to the online world if they want to remain viable in the long term.  <\/p>\n","protected":false},"author":3,"featured_media":7927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155],"tags":[186,167],"class_list":["post-7926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tracking","tag-digitalisation","tag-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/posts\/7926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/comments?post=7926"}],"version-history":[{"count":4,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/posts\/7926\/revisions"}],"predecessor-version":[{"id":10081,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/posts\/7926\/revisions\/10081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/media\/7927"}],"wp:attachment":[{"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/media?parent=7926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/categories?post=7926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinekarma.ch\/en\/wp-json\/wp\/v2\/tags?post=7926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}